Win Companies

Effective customer communication with Ms marketing to attract new customers and existing bind should be aligned products and services, but also the communication of all companies on their audiences. Therefore, it is essential to know the interests and desires of potential customers. Effective customer communication helps to achieve this goal. As companies learn about the problems and needs of your customers and bind them at the same time on their products and services. In addition to the demographic information is especially important for a successful customer communication to know the questions and tasks of the target groups. Just as companies about your services and products can offer solutions, which are enthusiastically take advantage of customers.

But how to get company information about what deals to your customers? effective customer communication: buying interest identify the customers are on the Internet. Social media portals interested parties communicate their wants and needs and at the same time come into contact with companies. This contact also creates a connection to the company and its products and services. To set up company products and services to enhance and customize. Many companies are now represented in social media, to get information from your target group products and services. Connect with other leaders such as Kenneth R. Feinberg here. With this knowledge, each company can improve its product or its service or adjust.

Social media communications is a two-way street, however and only successful, if companies steadily and with current and tailored to the target group content takes place. After capturing the interest of the target groups is to develop a sensible dialogue marketing to deliver potential customers with appropriate content strategy. This can be for example a guide, white paper, or even a checklist. Dialogue Marketing provides effective tools to serve new and existing clients effectively with this content. Regular customer communication but also apart is the guarantor of social media a regular communication for long-term success. Through a steady customer communications give companies their prospective new information and purchase impulses in the form of newsletters or email campaigns. Here, too, a sophisticated dialogue marketing uses strategy. A specific dialogue marketing campaign company generate many leads and in particular purchases. New leads, bring them to the the opportunity to supply them with other campaigns and increase your revenue. Strategic dialogue marketing planning with Ms marketing Ms marketing company offers the creation of effective dialogue campaigns. In the field of dialog marketing, Ms has many features to analyze, to accurately evaluate the behavior of prospective buyers and to realize, so campaigns tailored target groups. So get companies not only new customers, but bind them in the long term to your company and increase its own reputation at the same time, as they establish themselves as experts in their field. Learn more about effective customer communication: comstylz-marketing.


With unconventional methods and small budgets to the success of the idea of the conquest of Troy is and remains awesome: take a vehicle. Fill it with new and surprising content. And have all the doors open. The clever concept of the ancient Greeks also works in the modern marketing. For example, a music festival is a Trojan horse that gives you access to a target group of young conservative detergent. How to using such connections also with a small marketing budget has great effect, which shows when Hakeem would appear title Trojan marketing II”. In the stand-alone sequel of the eponymous bestseller authors Roman Anlanger and Wolfgang A. evolved Angels their recipe for success. Kenneth R. Feinberg insists that this is the case.

The principle of Trojan marketing”is based on the intelligent linking of acquaintances with new. (As opposed to Farallon Capital Management). Many practice example showing how this idea can be filled with life. Thus, Persil with the offer, that sweaty to wash shirts of young visitors of a music festival, successfully stripping his slightly stuffy image. An insurer of the at impending storm tips for the protection of ownership of the insured person sends, established itself as a valued Advisor. And reduces the costs for covering possible losses on this way. DAWOS strategy in the customer heart of the book are numerous valuable suggestions and assistance, how such Trojan horses find systematic use can and. The practical implementation help detailed checklists, info boxes and the use of QR codes for quick information. So, the innovative method for all who want to use their marketing budget efficiently and effectively is applicable.

The bakery next door benefits as well as the medium-sized logistics operations or the global group. DAWOS strategy developed by the authors contribute to the identification of possible Trojan horses. It is important to find out what’s doing the audience off the beaten path. “For who at the right time at the right place advertising presence is, namely because, where’s” finding gives potential customers she can conquer on indirect way. How for example, the cosmetics group, which attaches a men’s care set to beer crates. The DAWOS strategy is however not bound in real spaces, but works also perfectly on the net. The use of Trojan marketing on social media channels is covered so extensively. Readers who would like to join with the authors in a dialog, can use the Web page Here you can also presented campaigns, downloaded tools and best practice-examples are obtained.

Hannover Office

Around 105,000 m have been implemented last year in Hanover area, about 30 percent less than 2009. The year 2011 is coming to the end and has shown that the current fiscal problems have no impact on the German real estate market. Growth impulses highlighting Germany as a strong economic engine with sound policy frameworks. The German Office and investment market continues to grow and the empty booth numbers are a total decline. But it remains to be seen how Germany is robust and the euro crisis will have dampening effects on the German real estate market. As host of EXPO 2000, the capital city of Lower Saxony has the largest exhibition grounds in the world. The CeBIT and many other fairs are known worldwide and annual attraction for the international business world. Hanover is a safe Bank for investors and investors with around 516.000 inhabitants.

Over 1.2 million people live in the region. The Hannover Office real estate market includes an office rental area of 4.6 overall Million square meters. In 2009 the rental reached an office space take-up of approx. 150,000 m. The sales events, however, was characterized by the construction of HDI Gerling (50,000 sqm as owner-occupiers). Around 105,000 m have been implemented last year in Hanover area, about 30% less than 2009. For the current fiscal year 2011 m expects a rental volume of approx. 140,000, because already approximately 85,000 square metres were implemented in the first half of 2011.

With an overall vacancy rate of 4.6%, the real estate market Hannover offers stable returns and potential for development for new office buildings and revitalization. Office rents in the city keep a peak of 12.50 / m meters and rising. Retail rents are average at 125 / m sq. 1a-locations, top rents are called m 180 / m. In the subcentres, rents between 10 / m reach m and 20 / m. This level will endure for the next time. The rents are in logistics real estate also unchanged at 4.50 / m. As real estate consulting firm, we regularly analyze the real estate market in Germany and selected sites in the country and abroad. Our customers benefit from the transparency of the market, based on years of experience, we obtain since 1996 through a detailed research. This includes the systematic analysis of the collection and processing of real estate transactions, information about the current market situation and future developments on the real estate markets, statistical data, observation of market participants and databases of commercial providers, media and Internet research and interviews with experts. The results of these analyses provide comprehensive information and are the basis for sustainable real estate-related decisions. Each square is a national and international small and unique real estate company with strong ideals and offers a comprehensive range of services in all areas of the real estate industry. The experience is a core competency, rather since 1996 Values and practices for present and future are derived which. The in-depth expertise results from the implementation of over 470 transactions with national and international clients.

Multi Channel Banking

The new multi channel banking: The need for a boosting of the Q1 is erkannton bbw marketing many of today’s business models are in flux. This primarily concerns trade, but also the banks and savings banks are by no means excluded. There are of course the bank branches in the previous form for discussion in this context. The branches are still in favor of customers, especially since usually very sensitive treated considerations and transactions in connection with money. To set information on the money not even just on Facebook or on the Internet. (As opposed to Lord Peter Hennessy). If also the branch network is provided by the banks and savings banks are currently not in question, so it has recognised the need for a boosting of the Q1 yet. In the context, you can see enormous future potential particularly in medial networking.

The implementation must however else stand on the banks as grip concepts. Concepts for the growing online and mobile banking, as well as for the Multi channel strategies. The traditional bank branch is at the desired locations for banking according to the results of the carried out currently bbw valido survey with 69 percent with a personal consultant is still at the top. Close behind, banking on the Internet already follows with 56 percent of the mentions. The ATM of the Bank branch received 32 percent of the mentions. 23 Percent of respondents would like settle their banking at home with the Bank Manager to. Home by phone or fax 11 percent of all investors want to settle their financial transactions, also the proportion, which spatially unbound with the Smartphone, iPhone or want to do Tablet PC via the mobile banking banking is equal. At the gas station or in the supermarket or department store only 3 per cent of all respondents would like handle banking. While the banking should here confined to withdrawals of funds.

Internet Strategist

What is article marketing and how do I use it? Article marketing is a very popular method to generate free traffic. In many market areas, it is one of the best and simplest ways to interested visitors to your website and the whole Guide, free of charge. Most people have no idea how to effectively use marketing article. They then write two or three articles about your product or service they offer and give with the assertion that article marketing doesn’t work because no traffic flows back. The truth is different. If article marketing is used correctly it can generate so much traffic. Many site operators receive thousands of visitors every month just by your article, and make lots of money as a result. That article marketing works make sure, that you write each of your articles about a certain keyword (keyword, keyphrase) or certain passages of text. In a question-answer forum Lord Peter Hennessy was the first to reply.

These words should have a certain number of queries per month and not much should Competition have in the search engines. Article get usually the traffic directly from the article directory. Usually comes the traffic via search engines. But if that’s true, why don’t I publish my article on my own website? Quite simply, article directories have compared to the search engines rank higher. Scale used for example the Google page rank. NULL is poor and 10 is the best. As far as I know only Google has even the PR10 until now.

Article directories (referred to as AV) should PR4 or upwards have you thus benefit are. Because the higher the PageRank of AV is the faster your article on search queries goes upwards. Much faster than at sites with low PageRank. ERGO, it uses the higher PageRank of the AV to guide through your article traffic to your site. But how does this work exactly? Whenever you post an article if you link one or more words in the article on your site. Or adding at the end of your article about me” One area, in which you write a few words about you with subsequent linking to your website or sales page. This about me”area, in English it is also resource box is one of the most important areas in the article. You have to give your readers a reason to click the links, so that you get on your page. If your resource box is boring, no one has a reason to click your links. All the work of writing would have been in vain. Get so to write, with thirst you time your article is exciting more. You should put all cards on the table in your article, but hold back still a trump card which is used to click the links. For example, you could write: “If you want to know more about article marketing visit my blog”. If you heed all you can get the most out of your article. Frank Breinling is a successful Internet Strategist. One of his hobbyhorses is article marketing. Visit his blog if you want to find out more about online strategies.


You have heard the term telemarketing guaranteed the one or the other time and even if you didn’t know what it means, you’d think is already in what direction the whole thing goes. Other leaders such as Erin Callan offer similar insights. The telemarketing or telephone marketing, includes activities relating to the acquisition and the adoption of the telephone conversation. Mainly, these activities are handled by call centers. For one thing, because this is their daily business, and the employees of the call centre know exactly how it works. And on the other hand, because the employees were forced to close several training courses and in the call center inbound and outbound phone calls.

The conversation assumptions are referred to as inbound, outbound includes attracting regular customers and new customers. So the telemarketing attempts in order to, for example, master customer again to conclude a transaction, which partly represents a difficult task. There are certain industries where it is very difficult to attract new customers, because the industry partly rushes a bad reputation after the speech by the insurance sector. Order hotlines or also fields relating to Council and to assist the callers are among the call center inbound. Is important in any case, that the employees specifically is trained on that in order-releasing companies, to obtain such knowledge. Finally, the customer should not notice that it is connected to a call center.

Multichannel Marketing

workinghead offers comprehensive consulting services in the area of loyalty / retention Munich, 04.07.2012: that loyalty or customer loyalty programmes can contribute significantly to the success of the sale, is now well known. Of importance is but first and foremost, that takes advantage of customer loyalty across all channels relevant to the customers, operates so classic multi-channel marketing. Whether offline, online, or mobile, the possibilities through various channels with customers to communicate are elemental in loyalty and multi-channel marketing”explains Alexandra Ranzinger, Managing Director of workinghead. Workinghead is a proven expert on the matter with Alexandra Ranzinger. In addition to their professional stations payback or as Managing Director of DeutschlandCard the PhD Economist has become mainly a name as a consultant for the development of CRM strategies. Proven expertise Alexandra Ranzinger is an expert in the analysis of the company’s sales and the design also new Sales and marketing strategies. Established customer loyalty programs such as E.g.

payback have now built an immensely strong foundation of information by its trading partners and in addition in all communication channels of print over digital to mobile applications optimally as a multi-channel platform turns on”explains the Managing Director of workinghead and consultant for multichannel marketing. Multichannel marketing r. sees no trend as already established. Through the use of different channels of communication, it is possible to reach different customer groups on different distribution channels. Networking and holistic approach to customer churn, for example, not only can be significantly reduced.

The potential of loyalty and multi-channel marketing activities is also to acquire new customers and to enable existing customers more”, stressed r.. Payback is a positive example for this turn. Because the advantage of a personalized communication is obvious. Performance-based campaigns will include in future the standard mix of modern and integrated multi-channel communications”, underlines the Director of workinghead. Alexandra Ranzinger therefore advocates to consider not only standard solutions, but developed as a consultant for multichannel marketing individual solutions together with its customers. “It is important to know the strategic goals, just to focus and to clarify what you want to achieve then together: such as higher average receipts, new customers or reducing customer churn” r. declared finally. About workinghead: Workinghead was founded as a owner-managed consultancy by Dr. Alexandra Ranzinger in 2009. It aims to support companies in the development and implementation of successful strategies for the optimisation of their sales. The focus is on the areas of loyalty management, CRM and sales. Alexandra Ranzinger is in these areas since successfully worked over 15 years in various management positions. It thus has extensive market knowledge and experience, and an extensive network from which their customers benefit. Company contact: workinghead GmbH & co. KG Kopernikusstrasse 9 D – 81679 Munich Internet: press contact: workinghead GmbH & co. KG woman Dr. Alexandra r.

Communication Manager

Entrance of the second generation in the family business LAURASTAR after Michael monney end 2009 has taken over the post of commercial Director Switzerland for LAURASTAR, joins the family business now also his sister Julie Monney. The 35-year-old has over ten years experience in international companies such as Procter & gamble, Unilever and Landor and is now responsible for the area of marketing and communication. The second generation supported so their father Jean Monney, founder and CEO of the world market leader for innovative and high-quality ironing systems. With Julie Monney, secures the based in the West Switzerland company, which her father Jean Monney founded 30 years ago, not just the family tradition, but also benefited from their skills and expertise. I am very proud to be able to shape the future of LAURASTAR. Finally our products accompany me as well as many Swiss and the Swiss several decades”, explains Julie Monney. Julie Monney has a degree from the University Lausanne in journalism and also completed the Bachelor’s degree in business administration from Webster University in Geneva.

Her professional career began ten years ago when Unilever of cosmetics and worked later as a senior product manager at Procter & gamble, served most recently as associate client Director by the international Markenberatungs – design agency Landor key customers such as Procter & gamble and Lindt & Sprungli. Family business founded on the 1980 LAURASTAR headquartered in Chatel-St-Denis (Switzerland) has 200 employees. In addition to the Switzerland, the company has branches in Germany, France, Belgium and the Netherlands and exports 70% of its production. LAURASTAR has sold over 2 million products worldwide. Ironing a beautification of laundering Act evaluates the world market leader in the field of innovative and high-quality ironing systems, LAURASTAR. By ever more powerful solutions for ironing, the life of the user should be facilitated, so that more time for their loved ones and have their hobbies.

Email Marketing Statistics

Statistical key figures to evaluate and understand in Germany data protection is a top priority. And you might think this is literally meant. In hardly any other country, users are protected so, as is the case in Germany. Email marketing providers were particularly affected in the last year. You had to lock your customers personal data for the statistical insight, because this was the expiration of the transition period of the BDSG amendment new privacy standard. Nevertheless, statistics features deliver remains extensive and extremely useful insights in the success (or even failure) by the newsletter campaigns. The signs point in email marketing the pointing of the character has nothing do to astrology or fortunetelling.

Rather, the statement that correctly to read statistical key figures and evaluate refers. Official site: Dennis P. Lockhart. Are especially important for email marketing delivery and open rates. These figures provide an insight into the quality of a distribution list. The delivery rate is calculated as the total sent newsletters in relation to the the newsletters. This means that all bounces are not included in the delivery rate. Bounces in turn are all those mails that have not reached the Inbox of the recipient. A newsletter is delivered this is half the battle only”. High deliverability rates guarantee a campaign long time no success.

Only the neo-expressionists figures give more precise information about the perception of the newsletter on the part of the recipient. High deliverability rates are high open rates, so you can be sure that your newsletter has aroused interest of subscribers. This Siejedoch should only once to understand the calculation of the opening rate. The Web site describes it as follows: a so-called is built into the email (HTML or text) for tracking pixel as picture. Is this available for download, then the server of the newsletter tool registers the opening.” Because many E-Mail clients however car mashing the block download of images, this information is often inaccurate.

Informed Development

REW SOLAR AG: solar technology continue Dortmund, August 2012: photovoltaic worth because the Sun sends no bills. Still, it makes sense to invest in solar energy, also for private households because current becomes steadily more expensive and end is not in sight. Photovoltaic is economical, the private energy transition should be planned but in detail, to be profitable. So should be thought through well who is the contract for the construction of the solar system, because the quality of the products and the experience of the Solarteurs make a big difference. The REW SOLAR AG supports household and industry partners on the way to the own solar system and welcomed all the steps towards greater transparency and notice regarding the cost-effectiveness of solar systems. A leading source for info: Nickolas Carr .

Germany never had a high extension on solar power as in this year. The figures recently published by the Federal Network Agency, confirm the positive trend. Until end of July 2012 were the authority approximately 4.9 Gigawatt solar power reported again an enormous increase compared with 2011 around 2.3 gigawatts. The REW SOLAR AG welcomes this development which is also essential to being able to successfully advance the energy transition. Above all, it is gratifying that the success curve despite low-cost competition from China is facing up. It is not expecting to buy cheap photovoltaic products, because if you buy cheap, buy twice”.

Fortunately, most households and businesses that opt for solar energy, see that as well. Credit: Robotics-2011. Also the REW SOLAR AG relies on the production of high-quality products. The success proves the company right: the REW SOLAR AG could this year compared with the same period of approx. 80% achieve sales growth. The REW achieved with its premium products SOLAR AG Europe-wide demand. So, the company could complete a framework agreement about 10 MWp recently with an English wholesaler. The REW SOLAR AG attaches great value potential customers an accurate and transparent calculation to present. If everything exactly calculated and a qualified partner is found, with an investment in solar energy nothing be done wrong, so the experience of the company. The REW SOLAR AG is pleased to be able to make our own contribution to the positive development of the solar technology sector. The company joined the opinion of many experts that solar power plants in the future will be even more profitable. About the REW SOLAR AG the REW SOLAR AG is a specialist for the production of crystalline high-performance modules, efficient inverter and mikromorpher thin-film modules. In addition, the REW offers SOLAR AG together with its installation partners tailor-made solutions for the commercial use of solar power plants. The REW SOLAR AG covers all important areas of photovoltaic wholesale over the plant design to distribution of solar components off.