These distributors already know the market in terms of sales, director of the companies analyzed, in what areas and in some segments more profitable work, and successfully launched their own products. But for that they had largely rebuilt system of the company: marketing departments have been established, the departments of production, in short, all that structure, which is required of the manufacturer. The same trend applies in the opposite direction, when manufacturer gradually develops and runs its own distribution network. Take, again, the alcohol market: the company "Soyuz-Victan", which initially developed as an intensive manufacturer, and Then came the creation of its distribution system and has succeeded in this direction. The same can be said about the company's Snack Export. Creating a distribution based on the manufacturer – a necessary measure may get the impression that creation and development of all-Ukrainian network of branches has been an aspiration of Directors Snack Export – in fact it was a necessary measure. One may even say that the manufacturer becomes the distributor of hopelessness. In situations where the CEO knows that there is no quality distributor that meets the needs, begins to develop its own system. I think that this – the root cause. If there were normal distributors, none of the director of production company would not bind with its own distribution. We, as a producer, had to withdraw its snack brands of "mass grave" of the general price list. Cherished goal of the company was the desire to snack exports take our snacks from the Dnepropetrovsk regional to the national level, quality and sold to build momentum and make our brands the first number in specific snack segments of the Ukrainian market.
There is a connection between the design of the shop and the amount of money consumers are left in the office in one visit. That is why the systematizing and professionaliziruya work with in-store design, including floor design, and internal marketing communications retailers can: 1. Increase the average bill by increasing the residence time buyer in the store 2. Increase awareness purchaser of the goods at the store and, thus, increase the number of purchases in their shopping cart. 3. Increase the number of visits for that outlet by reducing visits to retail outlets competitors try to substantiate our claims and to arm ourselves with this statistic: the average customer buys at the supermarket 12-14 times a month, gaining 6 products for a visit. The vast majority of customers from time to time make purchases in another two outlets are competitors and their discount cards. Almost all the buyers, choosing the products carried in the sales area for 20-25 minutes, and in line at the cash register buyer spends more on 5 to 12 minutes. Average ticket 20 minutes of being in an area of 1,000 sq. m supermarket – From 300 to 700 rubles, the average check of 30 minutes is 1.200 rubles. The transition between 20 and 30 minutes – is the transition between 500 rubles and 1,200 rubles. That's mean to ritelera extra ten minutes spent by the buyer in the store. To understand how to "force" customers to the store for 10 minutes longer, let's see what happens with the customer during his stay in the store. Approximately 20-22nd minutes of being on the trading floor for most people begins to increase irritation, a feeling of psychological discomfort and the desire to quickly leave the store. This is due, primarily, with the accumulation of large number of people in a limited area – they breathe into each other's neck, face, attacking each other's feet and so on, and a great richness of information: products, posters, in-store broadcasting, radio and others. Certainly, people refer to a certain tolerance for these things but 25th minute is critical for most of them. Even the most tolerant buyers tend to leave the trading floor after 31-32 minutes in it. Assortment and price impact on rational motives buyer, and we all know that 70% of buying decisions made directly on the trading floor, and hence turnover by 70% due to the irrational, unconscious motives and emotional buyer. So what are the specific actions in addition to the standard of work with an assortment and prices can and should take the retailer to increase the average check? The emotional shopping motives influence: placement and type of commercial equipment, control the flow of visitors in the shop, how to display of goods on the shelves, advertising, painting mood, signage, way of moving goods in the hall Slip in shelf space, the organization of promotional areas and places of additional calculations – all these factors must be analyzed and implemented specific measures to optimize shop floor under the "rule of 25 minutes. " All this work needs to be done to increase the comfort of customers while in the sales area and help people move beyond the 20th minute stay, increase this time to 25th minutes and at least for small part of buyers to bring this indicator to 30 minutes. Based on materials retailexperts.ru
Still need it! Professional photographer at a wedding – a person, without which any wedding or even a wedding! This is a fact. Therefore, in selecting the photographer must be very carefully. First, the photographer's work you should like, it's clear as day. Secondly, the photographer should be professional, he should be able to communicate with people and be able to "locate" you have to yourself when your first contact by phone. So we will assume that the photographer, as well as other characters, you will likely find on the Internet. And it means that your first acquaintance with the photographer will be on his website. Consider the work, liked it, then call and ask questions. For reference, the cost of services photographer in Kiev, depending on customer requirements, ranging from 2 000,00 uah. above, over 12 hours of footage. You can haggle, but most 100,00-200,00 uah. You do not succumb. For every hour surcharge on top of an agreement. You can certainly find more cheaper, but it is already at its discretion. Not in any way "fooled" by the sentence " I work from dawn to dusk for 500.00 usd." Is a real scam! When you meet with the photographer to discuss the details of your wedding, you was surprised to find myself, in 500,00 uah. is 2:00 and shooting only 20 photos on a disk, the remaining photos will need to buy! Therefore, all the questions you ask at the meeting, do not hesitate to ask, what more information you get, the calmer it will feel on your wedding day. For reference, a complete wedding day (12chasov shooting) involves approximately 700 1200sht. photos. You, of course, so many photos and do not need, but You will have to choose to print. Besides, if the cost of services includes printing photographer wedding photo book, the more pictures you get, the more varied will photobook. As a result, you get your hands on: a wedding disc photographs, cd with wedding slideshow (discs decorated cover), photobooks. This list may change, depending on the arrangement with the photographer. Manufacturing period is 7-14 days. Many have question "to feed the photo / video operator at the wedding or not?" logical question, because we both argue? "A person works, gets paid for it, but it still needed to feed?" At every wedding is still free space, since not all people come, so if you have the opportunity to feed the photo and video operator, they will be very grateful.
The main difficulty in finding the chief accountants is that they are evaluation and selection. Modern technologies make it easy to search to find professionals for all levels of the agreed period of time, but the selection of the proper officer requires special knowledge. Many managers, select personnel themselves, believe they can best select the right candidate for them. This view is largely true, as director of the company like no other knows the features of corporate culture leadership style and staff of the company. Meanwhile, there is often a situation where the selected candidate, who at first seemed the most suitable for the post of chief accountant, does not justify the hopes. Professional Recruiters, the leading search chief accountants, know basic knowledge about the kinds of accounting, technical terms and knowledge, and the specificity of the profession, allowing them to speak the same language as with the applicant, and with the employer. As a general rule, staff recruitment agencies have a basic economic education or refresher courses are held, as well as get some skills in the process. When selecting staff through employment agency, he is tested on basic knowledge of the specialty (as a rule, are testing applicants with little experience), developed by the agency or employer, after which they are interview. If you are selecting a specialized agency must be informed as much detailed information about your company and make a portrait of the ideal candidate for the post. Also necessary to determine the wage level of the future employee.
In recent years become more famous metal-tube (aluminum welding), as well as a way to bond of metal and copper pipes with pressfitting systems. This connection is one-piece, has a high degree of nadezhnostiiprochnosti. It can be walling in walls, floors, ceilings and as well as steel pipes, which are mounted by welding. Manufacturer ROTHENBERGER (ROTHENBERGER), in keeping with the times, offering whole range of professional tools for working with metal-plastic pipes, such as calibrators, electromechanical and gidravlicheskiepressy for press fittings, tube bender, and manual pipe cutter, faskosnimateli and any type of press mites that takes the consumer on the basis of the fittings and pipes used by a particular manufacturer. A prerequisite for long-term maintenance of its composition pipe is competent Preparation before installation, namely: giving it the desired shape by the junction of the fitting and ensure a perfectly circular section of pipe ends. To fulfill these requests ROTHENBERGER offers manual benders TUBE BENDER MSR for pipes from 14-32 mm, and a hydraulic tube bender ROBULL MSR for pipes from 40/50/63 mm. Both allow the bending tool to bend the pipe up to 90 degrees without changing the shape of the cross section of the tube are fitted with a collapsible design and a convenient metal compartment for the transport of small size. It is worth to pay attention to the combination tool for the joint calibration and chamfering ROGRAT MSR. This tool is wonderful and is not produced by any of the manufacturers, except Company ROTHENBERGER.