Today your company is thriving, its sales volume the most that neither is great. Tomorrow does not bode ill, but fruitful work. The day after tomorrow is hidden from you. Maybe it will not be so happy, we would like. But competitors are not asleep, and it is unlikely they will give you the opportunity to stay long in a state of satisfaction. You can relax and quickly lose their accumulated over the years the position of the consumer market. As is to protect your company from market volatility and attack your competitors? It may seem that there is no escape. But he is and his name is – a marketing strategy. The need for the marketing strategy of a company arises from the very first pages of the business plan and has not lost its relevance even in periods of stability and prosperity. Points of marketing strategy are: – The plans for the long-term stay firm in the market of goods and services – a study of consumer markets – long-term forecasts of markets – the correct positioning of the firms in the market – definition of competitive advantage and pricing policies. Marketing Strategy contains industry analysis, market potential and its assessment, a detailed analysis of both weak and strong points of the company and assessment of competing companies, marketing and marketing audit control environment within the company, an assessment impact on the firm environment, developing a marketing plan and analysis of relationships with partners and customers, track marketing activities, ways of improving already produced goods and the emergence of new.
Today online, in real time, reserve by internet things such as flights, hotel rooms or tickets to the theatre is not something new. But not only these fields are those who decide to put in place a system of booking online, we can find from a rental company golf to a beauty salon equipment. Many companies have benefited by these types of services, which let your customers make reservations online, not only in terms of increased sales opportunities but also in terms of efficiency have improved radically. Ability to manage bookings using the Internet offers significant economic benefits in terms of greater efficiency and increased sales. But in each case you have to apply a custom online booking system, because it isn’t the same thing establish a reserve system online for a hotel that for a beauty salon. This difference depends on the type of pricing, discounts and exceptions for occupation, special requirements, etc. That’s in terms of the business owner, but in how much can be customer the possibility to be able pay for different methods, all of them are safe and that they do not compromise their confidentiality. The most used methods are integrating with a virtual POS that will give you the possibility of paying with different types of cards are credit or debit, bank transfer and Paypal, one of the payment methods more defendants in recent times and offers greater security. Le management of this system is easy and secure and can control in every moment the number of reservations that have and their characteristics.