Who has a site, especially the first site created, tends to become quite obsessive with regard to the performance of the same. Day after day, metrics seem to not take off, and that positioning both we seek seems to move away every day, while we make great efforts to promote the site. A tool that often is left side is email marketing. Direct mail can be converted into an excellent tool not just to grow the site metrics, but as a way to gain the loyalty of visitors already achieved. Think about the amount of casual visitors, who have come to your site after their enormous efforts to increase the reach of your page. What good would those occasional visitors to return often and become part of the usual traffic. The fact that visitors will not return may be an indicator that something is wrong with the page, with the design, layout or architecture. But, also, it becomes essential to have some kind of tool that will allow us to capture this traffic swallow. Direct mail is a great way. Thus, we could include in our pages some kind of barter, offering something in return for your email address a discharge of an e-book, a demo of a product, etc. Mail direct is a valid means to tell your visitors that you care about them, open a channel of communication, start a conversation. Direct mail is one of the promotional tools that allow more accurately point to a particular target. I.e., via direct mail you can concentrate in a given population of leads, that having more possibilities to become actual customers. Another advantage of email marketing is that it is highly measurable. Read additional details here: Steve Mnuchin. It is difficult to know how many of our fans or followers on Twitter and Facebook end up becoming clients, or how our participation in social networks tips consumer buying decision. But it is very easy to realize how many recipients of our emails are converted into buyers. The most important advantage, perhaps is its extremely affordable. With a little ingenuity and following the basic principles of marketing (product, price, square target – and promotion how presents bid) is possible to achieve optimal results with minimal investment.