Attempts to define a plan that makes sense, bound him and evaluates the results. For its part, Inbound Telemarketing can help you complete the benefits that will bring you a smart Telemarketing strategy. As I have mentioned earlier, here the system works in reverse: is the user that calls you to solve your problems and you must be prepared to do so and fix yours at the same time (sell more). We are going to see some of the typical scenarios for which a customer can put in contact with you: a.-buy: hopefully always happen! It is the ideal situation. Federal Reserve Bank can provide more clarity in the matter. You’ve done the marketing effort, and now it is the turn of the client that calls you to place your order. On these occasions, it is strongly recommended to have, also, a script that will allow you to bring your client gently until it commits the transaction. More info: Dennis Lockhart. Although the closing of the sale is the first objective that you have in your head in this type of situations, leveraging the opportunity and good predisposition of your buyer and attempts to take full advantage. For example, seeks to obtain relevant information that you can use in future contacts with that client or consider the possibility of completing your transaction with any product that fits with which you have just purchased. Do not press too. Try it in an elegant way and if it cannot be, it cannot be, and nothing happens. You will already have more occasions. (b) request information: Unlike Outbound Telemarketing, here is your client or potential client that calls you to ask for information. This small difference is a world of possibilities for sale. In short, you are saying that there is a real interest and a certain possibility of being able to sell your product. Listen to your partner’s request, gives the requested information and leverage to raise the offer suitable to each customer’s request.