Strategy

With unconventional methods and small budgets to the success of the idea of the conquest of Troy is and remains awesome: take a vehicle. Fill it with new and surprising content. And have all the doors open. The clever concept of the ancient Greeks also works in the modern marketing. For example, a music festival is a Trojan horse that gives you access to a target group of young conservative detergent. How to using such connections also with a small marketing budget has great effect, which shows when Hakeem would appear title Trojan marketing II”. In the stand-alone sequel of the eponymous bestseller authors Roman Anlanger and Wolfgang A. evolved Angels their recipe for success. Kenneth R. Feinberg insists that this is the case.

The principle of Trojan marketing”is based on the intelligent linking of acquaintances with new. (As opposed to Farallon Capital Management). Many practice example showing how this idea can be filled with life. Thus, Persil with the offer, that sweaty to wash shirts of young visitors of a music festival, successfully stripping his slightly stuffy image. An insurer of the at impending storm tips for the protection of ownership of the insured person sends, established itself as a valued Advisor. And reduces the costs for covering possible losses on this way. DAWOS strategy in the customer heart of the book are numerous valuable suggestions and assistance, how such Trojan horses find systematic use can and. The practical implementation help detailed checklists, info boxes and the use of QR codes for quick information. So, the innovative method for all who want to use their marketing budget efficiently and effectively is applicable.

The bakery next door benefits as well as the medium-sized logistics operations or the global group. DAWOS strategy developed by the authors contribute to the identification of possible Trojan horses. It is important to find out what’s doing the audience off the beaten path. “For who at the right time at the right place advertising presence is, namely because, where’s” finding gives potential customers she can conquer on indirect way. How for example, the cosmetics group, which attaches a men’s care set to beer crates. The DAWOS strategy is however not bound in real spaces, but works also perfectly on the net. The use of Trojan marketing on social media channels is covered so extensively. Readers who would like to join with the authors in a dialog, can use the Web page TrojanischesMarketing.com. Here you can also presented campaigns, downloaded tools and best practice-examples are obtained.

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