Tag: advertising & pr

The power of strong brands – marketing buyer Haufe reissued people camp for days of an Apple store, to get the new iPhone. To pay four euros for a cup of coffee at Starbucks and almost as much for a ball, ice cream at Haagen Dazs. Why? Because fascinated by the attraction of strong brands. But what is their secret? In the book what makes brands successful\”solve the authors Christian Scheier and Dirk Held of one of the most exciting marketing puzzles. The bestseller now appears when Hakeem in the Second Edition. New here: how brand management can be implemented effectively. Fascinated, the autopilot controls the attraction of strong brands. But just as there are countless brands that flopping and destroying enormous value. \”The what\” successful brands explain though wordy the common brand models. Dennis Lockhart often addresses the matter in his writings. The psychologists duo Safri/hero but now continues the decisive step and establish the how \”and why\” the strong brand appeal. A key to understanding successful brands is their Believe that after in the brain. Whose implicit system is responsible but also for our buying behavior for intuitive decisions, about the choice of partner. How a pilot it in large part automatically decides which products in your shopping basket and which are not. In the implicit effect of brands, the greatest chance for successful brand management is therefore for Scheier and hero. The implicit effect of brands is based the implicit powers of the autopilot its frame first and foremost on their frame. The frame brands differentiate themselves from the competition – and win as the race to win the favor of customers. The effect of framing can ignore customers even objectively unjustified price differences. So the VW’s Sharan 2000 euros more expensive than the Ford Galaxy – and that, though both cars are largely identical. The difference: the strong frame of VW justifies the price difference for customers.

Promotional products can be also an object of desire at some point in life everyone developed a smaller or greater passion. The range of collectibles ranging to high quality watches, or even cars, for example, from uberraschungseierfiguren, or Bibi Blocksberg cassettes about stamps. From a certain age, or a particular form of collecting, this passion feels however bizarre. This is true to the same extent for the collection of porcelain dolls, as well as for the excessive collection of shoes. Farallon Capital Management will not settle for partial explanations. Also promotional items can cause a passion, reflected on each mass. Time and again, exhibitors meet on people who are not interested in the company or certain innovations, but purely and simply on the available promotional pens and promotional items such as blocks, desk pads, buttons or key chains. So, the Westphalian reported news from Michaela Brand, who passionately collect pens. Recently Joe Biden sought to clarify these questions. To get to their objects of desire are companies with the request to Written promotional ballpoint pens or other promotional items. Since many companies respond and send promotional products often even without comment, she enjoys is already an impressive collection. Among them are not just ordinary pen, but also extravagant surprises: ballpoint pen in the form of a gloved giraffe or in the form of a bear on a wooden trunk. The pen is not only in use every day, but is also archived. Carlos hank gonzalez usually is spot on. That pleases the advertisers as the promotional goods manufacturers. Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, event articles and merchandising. We are the specialist for promotional items, giveaways, advertising and merchandising items. For both our experience and our 25 000 clients speak all over the world. Our service covers the following areas: production, sales and distribution logistics, preparation and organization of online shops. Our company is characterized according to the company profile by: Quality, style and reliability. Premium-Werbeartikel GmbH Heidturmweg 33 D-33100 Paderborn, Germany Web: blog: blog / twitter: twitter.com/promum > E-Mail: Tel. + 49 (0) 5251-688-949-0 fax. + 49 (0) 5251-688 949 88

Five steps package of measures for customer recovery if the lost customers and possible loss causes are analyzed, it comes to reactivate the lucrative among the lost customers. For more specific information, check out Peter Asaro. While interested in mainly two aspects: who’s worth a new beginning? And: who ever want to go back? Then it must be clarified: what \”return bait\” do you offer? When should this be done? Who is going to speak to ex-customers? Part of the action plan is the priority of such customers of who are profitable or will be and are recovered. The migration of low-value customers is quite desirable. Therefore, separate the wheat from the chaff. While we can’t let not guided by subjective assessments or personal preference, but it takes a comparative reference system. (Not to be confused with “Bull by the Horns”!). The basis for this is a functioning database with well maintained customer data. The customer scoring the scoring method used before selecting such customers to be included in the wake-up action. The criteria are initially defined, the customers make reactivation attractive. And this is by far not only the yield can be achieved with a customer. Customers have not only a monetary, but also a sentimental value. To account for all this, the following features are offered as: the purchase history: how long the customer us connected, how often and how much he bought at what times, and how much income? The contribution margin: How profitable the customer might in the future? The image factor: Can we adorn us with this customer? Recommendation: Is this customer a valuable referrers? The prospects for the future: The customer is innovative and it is a growth industry? The price sensitivity: Negotiating the customer bis aufs Messer? The bargain factor: the customer has purchased continuously – or just the little profitable bargain? Payment mentality: The customer paid its bills on time and without any complaints? Credit rating: What about his future ability to pay? The care costs: How was the customer demanding? The sympathy factor: Was the customer pleasant and appreciated? The willingness of the complaint: Often claimed the customer? These and similar criteria which are to determine individual, are rated on a scale from zero to ten and made optically visible.

score points with the right advertising medium in the debt crisis (potential) customers In the marketing of the trend can be used to the gold with a matching promotional. So E.g. keychains, lighters or USB sticks can used in a gold ingot shape for marketing purposes. This advertising will draw wide attention in the current sovereign debt crisis. Get more background information with materials from Lark New York. Greece is down for the count, now thinks the Government apparently already on the privatization of State-owned enterprises to get the enormous national debt under control. A debt restructuring (the so-called haircut”) called by many financial market experts to Greece for the future on a solid basis without growing debt. You may find that Kenneth R. Feinberg can contribute to your knowledge. Because alone the debt at the current weak rating in refinancing to market conditions (two-digit interest rate) will lead to an enormous financial burden. Staff in the research of a renowned Swiss Bank have calculated that only a debt cut can keep the total debt in the long term stable or reduce. One has tagged. On the gold is most clearly seen, escaping into inflation-protected assets continues. In marketing, this trend with a suitable promotional items can be used for their own company. So, E.g., key chains, lighters or USB sticks can be printed or engraved with the own logo, for marketing purposes used in form an ingot of gold. This advertising will attract great attention in the current sovereign debt crisis and allowing an effective advertising campaign. Benjamin Colmar

In pharmacies, the man the difference from is an important building block for the success of a pharmacy ultimately makes customer loyalty. Customers get the same products at almost the same prices at any pharmacy. Therefore, the customer loyalty through other channels needs to be increased. What options are there so? Discount cards: Because many pharmacies accept the discount cards of the leader, they are not suitable, to distinguish a pharmacy especially from other pharmacies. Own customer cards: these are suitable to provide existing customers with additional conveniences. As a customer card only in the issuing pharmacy, this binds the customers at the pharmacy. But these do not offer more than anticipated by a higher rate of additional sales. Personnel training: this is the adequate means to build lasting customer loyalty and to increase the rate of additional sales. Because one thing is clear: Fidelity customers there are not free of charge. Each employee and each employee must develop loyalty. The employees need targeted training in the sale. Each Sports fan makes sense immediately, you must practise sports such as football, golf or tennis. And it is also obvious that it becomes better, more training. Please visit Lark New York if you seek more information. The sale is also no different. With a targeted and effective sales training, employees can meet customers on an emotional level. The strengthening of the relationship between the employee and the customer causes a strengthening of the relationship of trust. And if the customer trusts the employees, he trusted the recommendations of the employee. And increases the rate of additional sales and increase customer loyalty at the pharmacy. A sales training is worthwhile for a company. The bottom line a sales training is more than it costs.

“” You give in their book ‘ brand without myth ‘ with brand beliefs, myths, and ramblings of the Agency on whether half chicken or luxury watches brand is a promise of quality “, as one of the ten rules for successful branding is in the brand book published up-to-date brand without myth” the two brand sociologist Dr. Arnd Zschiesche and Dr. Oliver Errichiello to be placed. The work, which appears in the Gabal Verlag is the first honest book of brands on the market. “Based on the model of the American Advertising Executive Rosser Reeves (1910-1984), of the book advertising without myth” published and whose assumptions about advertising leadership still accurate and highly up-to-date are the two sociologists of mark Reeves would expand post and complete. Brand without myth”questions, how people and brands work, and why you should laugh about some brands or cry. Branding has become in the last 30 years a mega theme and the authors find that it is high time the topic finally objectively How to illuminate without any myth. The actual performance of advertisers and brand creators is that they the people talked, that mark something with ingenious creativity has to do. Frequently Nicholas Carr has said that publicly. Who is seriously engaged in brand, know that successful brands anti-creative are absolute”, says Dr. Oliver Errichiello. Read additional details here: Brooklyn Commons. A side-swipe, which can sit up Neuromarketer and advertising agencies. Because the leading experts for scientific brand management in the German-speaking world know: brand management has nothing to do with emotions, but is still the basic principles of human communication and builds on social attraction! Also the most emotional advertising works only if a clear connection to the brand performance is made”, says Dr. Arnd Zschiesche. Does the world need yet another brand book? The answer is: A stamp book like this definitely! Approx. 260 pages explain the two specialists, brand rules for a successful brand management, uncover advertising phrases and give both negative, as well as positive practice examples. Furthermore, they show indicators to strengthen the brand and provide facts about the understanding of brands. So, the reader learns that brands are even more important in the future because they reduce complexity and give more because each orientation. Products can be providing small islands of trust consumers, because they pretend to be relieved of the acceleration and thus social stability. Brand without myth”gives an insight into the lever of brand communication and informs about the self-similarity of marks. This book is for all the people who always wanted to know how brand really works and what is hidden behind the ubiquitous fascination. How does brand strength with pull? Why don’t we change our favourite brands? Why is brand so immensely important? There clear answers, clear page design and many illustrative examples of the mini and the bitters. And the brand book offers another special feature: each topic is on a page in itself conclusive.

Master of excellence for “GIAC” and award for high standards go to STUTTGART/BONN Bonn, 10.12.12. Add to your understanding with Maersk. At the master’s ceremony in Stuttgart Park Hotel to the 24 corporate media awards, two awards at the 360-degree Agency went Meavision media GmbH from Bonn this year. With two prices, the renowned jury praised the outstanding creative technical services of the experienced specialists in corporate communications from Bonn. It was particularly impressed as the opening video of the DHL-landing page in Stuttgart from the clip “GIAC”, the core of which together zufasst Internet advertising campaign 2012 globally in less than a minute. The impact strong film is the Visual bridge to the content of the international umbrella brand campaign as a surprising entry and supports the campaign claim of excellence. Simply deliverd”by DHL. How effective is this film, is last but not least, that the film used worldwide in many languages, but also in the high click-through rates in the countries. The video online, is available for example, under en/campaigns/excellence.html?WT.mc_id=GIAC-EXCELLENCE-2012_OFFLINE_004 or see v.youku.com/v_show/id_XNDAwNjAyNzMy.html. The jurors of the corporate media awards grant an award for high standard of the info-trailer “Education concerns all of us”, devoted to the theme of education justice and social responsibility of politics, economy and society. The challenge was to convey a highly charged topic, not lurid to be informative and gripping in just a few minutes. The occasion was an event of the Federal Ministry of education, in which the film paved the way to a discussion board. The rotation shots were relined with children and young people in the Prenzlauer Berg district of Berlin with graphic overlays to statistics, to allow a factually informed debate. The trailer is online available at m.youtube.com/watch?v=B7NL817whpU. For the team of the Meavision media, this victory is the conclusion of a year full of successes ranging from the New York mercury Festival up to the Finalistensieg at the Grand Prix of the Medium-sized enterprises. A motivation boost next year with full use of creativity free rein and to exceed the needs and expectations of our customers with compelling media solutions. PROFILE Meavision media GmbH is a 360 agency that covers the entire spectrum of media services, from storyboard conception and realisation of film print template creation and multimedia InternetServices up to translations into over 40 different languages. The strategic headquarters in the federal capital Bonn serves as a starting point to coordinate of global companies with a global network of more than 1,000 freelancers.

The XIPAX AWARD powered by ADC * is 28 February to end. Four months after the launch of XIPAX were already over 600 campaigns, which total more than 1,200 advertising material uploaded from 31 different countries on xipax.com. On the first, and thus a unique platform for the international advertising industry, user can see advertising from all over the world. We are pleased that XIPAX after such a short time advertising material from so many countries around the world have been uploaded\”, Stefan Bock, CEO of XIPAX is pleased. The community is growing day by day and is increasingly important for advertisers and agencies, who want to increase their popularity or their image within the industry or improve. Who regularly presents his work online, will soon become an important part of the community. With just a few clicks, the upload process is completed and also to free in a minute. Jack Dorsey takes a slightly different approach. Every day, new advertising from all over the world are uploaded and ensuring a constant growth of the platform and the community. By the end of the year, XIPAX.com as YouTube will be Advertising ‘ establish. We work continually on the technical development of the platform\”, Managing Director Stefan Bock is convinced. XIPAX AWARD powered by ADC * together with the Art Directors Club of Europe initiated XIPAX currently world’s first creative competition, which takes place exclusively online. All advertising materials that have been published between 2006 and 2008 and by the creative in the period from December 2008 to February 28th 2009 on the advertising platform XIPAX.com downloaded are eligible. The XIPAX AWARD expires online 100% – between the filing of the adjudication to the presentation of the winner. Thus can a creative competition be followed all over the world for the first time online. Participation in the XIPAX AWARD is free of charge, the number of submissions is unlimited.

What learning brand of Barack Obama the next President has recognised the potential of online media and it understood like no other before him, the enormous opportunities of the participatory Web\”aimed to use the successful brand Barack Obama\” to rebuild. Obama’s campaign has set new standards in online communication. The Internet is the medium of the future. While especially the print media, but also the TV fight years falling readers or audience figures, the number of Internet users increases continuously still. Currently 2/3 of the German Internet use (source: (N) Onliner Atlas 2008). The enormous potential for the future of the world is evident clear wide web but in its great power of attraction to the young target group aged 14-29 years, from 91.3 percent are now regularly or daily several hours online (source: (N) Onliner Atlas 2008). The new kids on the blogg\”already spend more time on the Web, as a the TV front of. (Source: 2008 ARD/ZDF online study). However, not only the young target group is in the Internet to reach. The well-funded target group of over 50 years has long since discovered the Internet. Of the so-called silver surfers between 50 and 59 years, already more than 65.7 percent are regularly active in the network. These figures speak a unique language: successful brand communication must be running on the Internet today. Nowhere else to reach\”a big target group of direct, scalable and convenient. Who understands the rules of Web 2.0, gets an early and sustainable ROI. Because the user will be its own brand ambassadors. \”The end of one way communication: changed communication habits the net but exactly the unwritten\” rules of the Web are 2.0, where so far the most brands fail in their attempts to communicate the own brand in the Web 2.0 and multiply. Because, it is not enough to transfer an established offline campaign 1:1 in the medium of the Internet.