A good Kontakters’s main tasks are detailed in the strategic planning of advertising campaigns, the creation of schedules and cost estimates, competitive analysis and success control. However, the responsibilities can vary depending on the Agency and size. In smaller agencies is often a kontakter ALLROUNDER, while there are specialists or entire departments for individual areas, in larger agencies such as, for example, the strategic planning. The task is challenging, there is not a classical education, which prepares for a job as a customer kontakter. Check with American Writer to learn more. Often, a practical vocational training as advertising salesman, clerk, but studying at an Academy of marketing or academic training is in the area of marketing/business studies at a University of applied sciences or the professional image of the customer kontakters from University. In addition to the technical training but also a good kontakter should bring some social skills.
He should be as sociable, have tact and diplomatic skill have. Occur frequently especially just before deadlines to longer work hours, a high level of personal commitment, dedication, and a degree of resilience and flexibility are therefore essential. From my own experience also know Dr. Bernd Skorpil, what’s behind the professional customer kontakter and how it prepares the best: in my agency, I have some kontakter, who have combined practical training with a degree from a school of marketing. Combining theoretical and practical knowledge is certainly helpful, should you to carefully inform in advance in an internship over the profession. Either one is born to the customer kontakter or not.
If one is getting into it, it is one of the most versatile professional images in the advertising industry.” Chances are passion for the profession is essential because a very high level of commitment is often expected especially in the initial phase. But the chances are good, especially in the area of the agencies: according to a study of the Central Association of the German advertising industry (ZAW) demand increased for new employees especially at agencies in 2011 to 12 percent. Total recorded the set index of ZAW for 2011 4.849 vacancies for advertising professionals. Numerous associations such as for example the GWA (Gesamtverband communication agencies e. V. /) and the Central Association of the German advertising industry association (www.zaw.de) inform about possible pathways.