The ability to support real time customer offers is key to revenue maximisation Paderborn (Germany), 4 July 2012: nine out of ten CSPs Lake real time business processes as key to maximising revenue, according to a research paper by UK-based analyst house Telesperience and real-time charging and billing experts, Orga system. The revenue maximisation paper so uncovered research that only 8% of CSPs felt they had the necessary tools to deliver a 360 real time view of their customers to generate better cash flows. The research, sponsored by Orga systems establishes seven key steps to help CSPs boost revenue across their organisations. How to maintain revenue growth Teresa Cottam, Chief Analyst at Telesperience, looked at current bottle – necks and strategies for how CSPs deal with revenue maximisation. She found that many organisations did not have the capability to deliver customer-centric experiences because they lacked seamless and fully-automated real time processes and technology – critical steps in revenue maximisation. When questioned, many CSPs in the survey believed they were on the cusp of new ways of delivering business models through real time internal and customer-facing business processes.
CSPs admitted that they knew their organisations needed to combine historic data with real time data of what the customer is doing and experiencing. And it what is important that this data which is accessible to all who need it internally, optimised for their particular needs and shared across departments. In this way, they can overcome organisational silos and increase operational effectiveness. The Telesperience research paper so found: 74% of CSPs said they were planning to provide user configurable controls a “new frontier” for enhanced customer interaction, according to the survey 72% of CSPs said it what hard or impossible for marketing departments to gain access to the information they need to maximise revenues 56% of CSPs still had relatively low levels of automation in their business and operational processes, meaning there is more potential for human errors.