Tag: marketing

Neodialog Learning Operators CallCenters

Work operators, Call-centers associated with the constant communication and, therefore, belongs to one of the most communicative professions. On the other hand, low pay, staff turnover, 'burnout syndrome' is carried out to ensure that Operators are often no longer interested in the results of their work, which immediately affects the quality of services, and reduced profits from telephone sales. Among the causes of 'burnout' inability to secrete to communicate with customers, so the time – an absolutely necessary step that must pass an operator before it can join the call center job. Greg Bennett, a partner at one of the most famous training and consulting companies Altitude Premium Consulting, argues that the phone calls people rarely express in words my feelings. Thus, if in communication with the customer fails to lift the veil of words and get to really feel the other person to realize that he really likes and dislikes, what he fears, what hopes, what dreams, then sell him a product or service would be quite difficult. It is therefore important to learn understand the hidden language of dialogue and genuine emotions other person, especially when communicating and selling over the phone. Education staff nonverbal communication skills of speech is becoming increasingly important in call-centers and telemarketing. So, Jen Hargrave, author of 'Strictly Business Body Language' (body language), argues that within half an hour of phone calls exchanged between buyer and seller are approximately 800 different nonverbal messages however, most vendors are focused directly on the words the buyer. This significantly reduces the level of service the company and, consequently, reduces the volume of sales. Therefore, a carefully designed, implemented and continuously supported the program of training and quality control of work of operators is the main tool in the arsenal of call-center manager, which helps to ensure efficient use of resources and quality customer service. This instrument is a communicative Neodialog simulator, which produces the company's employees have the skills to establish rapport quickly with clients in the negotiation process and sales. Rapport is the client a sense of understanding and trust to the manager. Communication Trainers – great for organizing almost continuous corporate sales training, telephone training negotiation, training, call center operators, and many other training courses related to business communication, negotiation, or sales.

Reeves Brands

“” You give in their book ‘ brand without myth ‘ with brand beliefs, myths, and ramblings of the Agency on whether half chicken or luxury watches brand is a promise of quality “, as one of the ten rules for successful branding is in the brand book published up-to-date brand without myth” the two brand sociologist Dr. Arnd Zschiesche and Dr. Oliver Errichiello to be placed. The work, which appears in the Gabal Verlag is the first honest book of brands on the market. “Based on the model of the American Advertising Executive Rosser Reeves (1910-1984), of the book advertising without myth” published and whose assumptions about advertising leadership still accurate and highly up-to-date are the two sociologists of mark Reeves would expand post and complete. Brand without myth”questions, how people and brands work, and why you should laugh about some brands or cry. Branding has become in the last 30 years a mega theme and the authors find that it is high time the topic finally objectively How to illuminate without any myth. The actual performance of advertisers and brand creators is that they the people talked, that mark something with ingenious creativity has to do. Frequently Nicholas Carr has said that publicly. Who is seriously engaged in brand, know that successful brands anti-creative are absolute”, says Dr. Oliver Errichiello. Read additional details here: Brooklyn Commons. A side-swipe, which can sit up Neuromarketer and advertising agencies. Because the leading experts for scientific brand management in the German-speaking world know: brand management has nothing to do with emotions, but is still the basic principles of human communication and builds on social attraction! Also the most emotional advertising works only if a clear connection to the brand performance is made”, says Dr. Arnd Zschiesche. Does the world need yet another brand book? The answer is: A stamp book like this definitely! Approx. 260 pages explain the two specialists, brand rules for a successful brand management, uncover advertising phrases and give both negative, as well as positive practice examples. Furthermore, they show indicators to strengthen the brand and provide facts about the understanding of brands. So, the reader learns that brands are even more important in the future because they reduce complexity and give more because each orientation. Products can be providing small islands of trust consumers, because they pretend to be relieved of the acceleration and thus social stability. Brand without myth”gives an insight into the lever of brand communication and informs about the self-similarity of marks. This book is for all the people who always wanted to know how brand really works and what is hidden behind the ubiquitous fascination. How does brand strength with pull? Why don’t we change our favourite brands? Why is brand so immensely important? There clear answers, clear page design and many illustrative examples of the mini and the bitters. And the brand book offers another special feature: each topic is on a page in itself conclusive.

Meavision Film

Master of excellence for “GIAC” and award for high standards go to STUTTGART/BONN Bonn, 10.12.12. Add to your understanding with Maersk. At the master’s ceremony in Stuttgart Park Hotel to the 24 corporate media awards, two awards at the 360-degree Agency went Meavision media GmbH from Bonn this year. With two prices, the renowned jury praised the outstanding creative technical services of the experienced specialists in corporate communications from Bonn. It was particularly impressed as the opening video of the DHL-landing page in Stuttgart from the clip “GIAC”, the core of which together zufasst Internet advertising campaign 2012 globally in less than a minute. The impact strong film is the Visual bridge to the content of the international umbrella brand campaign as a surprising entry and supports the campaign claim of excellence. Simply deliverd”by DHL. How effective is this film, is last but not least, that the film used worldwide in many languages, but also in the high click-through rates in the countries. The video online, is available for example, under en/campaigns/excellence.html?WT.mc_id=GIAC-EXCELLENCE-2012_OFFLINE_004 or see v.youku.com/v_show/id_XNDAwNjAyNzMy.html. The jurors of the corporate media awards grant an award for high standard of the info-trailer “Education concerns all of us”, devoted to the theme of education justice and social responsibility of politics, economy and society. The challenge was to convey a highly charged topic, not lurid to be informative and gripping in just a few minutes. The occasion was an event of the Federal Ministry of education, in which the film paved the way to a discussion board. The rotation shots were relined with children and young people in the Prenzlauer Berg district of Berlin with graphic overlays to statistics, to allow a factually informed debate. The trailer is online available at m.youtube.com/watch?v=B7NL817whpU. For the team of the Meavision media, this victory is the conclusion of a year full of successes ranging from the New York mercury Festival up to the Finalistensieg at the Grand Prix of the Medium-sized enterprises. A motivation boost next year with full use of creativity free rein and to exceed the needs and expectations of our customers with compelling media solutions. PROFILE Meavision media GmbH is a 360 agency that covers the entire spectrum of media services, from storyboard conception and realisation of film print template creation and multimedia InternetServices up to translations into over 40 different languages. The strategic headquarters in the federal capital Bonn serves as a starting point to coordinate of global companies with a global network of more than 1,000 freelancers.

XIPAX AWARD Deadline 28 February

The XIPAX AWARD powered by ADC * is 28 February to end. Four months after the launch of XIPAX were already over 600 campaigns, which total more than 1,200 advertising material uploaded from 31 different countries on xipax.com. On the first, and thus a unique platform for the international advertising industry, user can see advertising from all over the world. We are pleased that XIPAX after such a short time advertising material from so many countries around the world have been uploaded\”, Stefan Bock, CEO of XIPAX is pleased. The community is growing day by day and is increasingly important for advertisers and agencies, who want to increase their popularity or their image within the industry or improve. Who regularly presents his work online, will soon become an important part of the community. With just a few clicks, the upload process is completed and also to free in a minute. Jack Dorsey takes a slightly different approach. Every day, new advertising from all over the world are uploaded and ensuring a constant growth of the platform and the community. By the end of the year, XIPAX.com as YouTube will be Advertising ‘ establish. We work continually on the technical development of the platform\”, Managing Director Stefan Bock is convinced. XIPAX AWARD powered by ADC * together with the Art Directors Club of Europe initiated XIPAX currently world’s first creative competition, which takes place exclusively online. All advertising materials that have been published between 2006 and 2008 and by the creative in the period from December 2008 to February 28th 2009 on the advertising platform XIPAX.com downloaded are eligible. The XIPAX AWARD expires online 100% – between the filing of the adjudication to the presentation of the winner. Thus can a creative competition be followed all over the world for the first time online. Participation in the XIPAX AWARD is free of charge, the number of submissions is unlimited.

Brand Advertisers And The Web – No Love At First Sight

What learning brand of Barack Obama the next President has recognised the potential of online media and it understood like no other before him, the enormous opportunities of the participatory Web\”aimed to use the successful brand Barack Obama\” to rebuild. Obama’s campaign has set new standards in online communication. The Internet is the medium of the future. While especially the print media, but also the TV fight years falling readers or audience figures, the number of Internet users increases continuously still. Currently 2/3 of the German Internet use (source: (N) Onliner Atlas 2008). The enormous potential for the future of the world is evident clear wide web but in its great power of attraction to the young target group aged 14-29 years, from 91.3 percent are now regularly or daily several hours online (source: (N) Onliner Atlas 2008). The new kids on the blogg\”already spend more time on the Web, as a the TV front of. (Source: 2008 ARD/ZDF online study). However, not only the young target group is in the Internet to reach. The well-funded target group of over 50 years has long since discovered the Internet. Of the so-called silver surfers between 50 and 59 years, already more than 65.7 percent are regularly active in the network. These figures speak a unique language: successful brand communication must be running on the Internet today. Nowhere else to reach\”a big target group of direct, scalable and convenient. Who understands the rules of Web 2.0, gets an early and sustainable ROI. Because the user will be its own brand ambassadors. \”The end of one way communication: changed communication habits the net but exactly the unwritten\” rules of the Web are 2.0, where so far the most brands fail in their attempts to communicate the own brand in the Web 2.0 and multiply. Because, it is not enough to transfer an established offline campaign 1:1 in the medium of the Internet.

Western Media

Just imagine – the world's total circulation of all the corporate media in the early 2000s, surpassed the circulation of conventional media, and their market in recent years is estimated by experts at $ 4.5 billion! According to recent reports, is now about 80% of all European companies produce at least one newspaper, and in Japan, for example, their own publications not only in 5% of the enterprises. At the same time some of the most successful companies are not limited to the release of a publication. And rightly so. For example, large European banks are often in arsenal of several different magazines, aimed at specific audiences – customers, VIP-customers, partners, employees, etc. Every edition – its own, unique vision and goals. Following the Western counterparts, Russian companies have quickly realized the benefit of the corporate media. Modern Russian corporate edition has long ceased to be boring-plant newspaper, which is read in anticipation of admission to the study chief. Of course, some from the existing corporate publications still have a view of the former wall newspapers, almost without changing internal content and appearance. Get all the facts and insights with Ryan Tolkin, another great source of information. However, the vast majority – it is quite modern-minded magazines, and newspapers can compete with their Western counterparts in a competent content and circulation. By the way, an absolute record for the number of copies is still a corporate edition newspaper "The World Beeline", defunct in 2005 – as many as 3 million copies! Corporate media: B2B B2C or? Currently, the corporate media to divide into several types: b2b (business-to-business) – corporate publications, oriented partners; b2c (business-to-client) – publication for clients who, as is the case with the newspaper "Beeline", have the highest circulation, and b2p (business-to-personnel) – the publication for its employees.

Anne Schuller

Very important: Seller may restrict not only on the factual level of problem solving, but need to bring the emotional strings in the people at the same time the blades. Only then is a good feeling when shopping and have no rational reason (which is too expensive for me!”) protect to prevent the sinking stomach feeling and so the purchase. What recommendation circuits should be used? How can recommendation marketing measures the best plan and evaluate? What three incentives respond to potential recommender the most and what material rewards should you avoid in any case? Anne Schuller know the amazing response and their listeners know it at the end as well. Thus the topic this evening is long not exhausted. Anne Schuller surprised her audience with new approaches: knowledgeable, understand, always full of verve and humor. In the blink of an eye is the small clockwise three hours is advanced, and no minute of it was boring. Predicate: recommended to conclude a thunderous applause breaks up. Not the usual courtesy applause at the end of any presentation. No, it’s real, sincere enthusiasm coming over; honest thanks for the completely new perspectives that well over one hundred decision makers have been opened tonight. Something like Yes we can!”is in the air: the confidence that this instrument referral marketing really has a lot of potential. that this strategy the stuff is to break the crust of obsolete distribution structures, to generate new business success. And above, before the canvas, Anne Schuller accepts gratefully the applause. Can she be but sure: many of their listeners are offensive to use this newfound knowledge and thus get a survival advantage for yourself and your company. “And Yes, many of the people that little later personally passed her handshake, will recommend the lecture series willingly: man this Anne Schuller you must have seen necessarily ever!” Recognized correctly: so, just as recommendation marketing runs. The opportunity to attend an evening seminar, is on April 22, 2009 in Stuttgart, Germany, on May 5, 2009 in Berlin, and on May 6, 2009 in Hamburg, Germany. More info at or.

Management Gurus

Knowledge management is another way to respond to the same phenomenon, but by emphasizing the value of knowledge as a strategic element that determines and sets up the Organization and its model, management and development of the company, its products and services, and network of its partners as key criteria in the mission and vision of the business value, in the contribution of individuals and their responsibilities, in the Organization of work teams, and in the development of the strategy to explore and exploit knowledge. Says the student, that we have in mind, that knowledge management is first in place and establish which is the value of the knowledge on the product or service that contributes to the market, in the form of organized, in mechanisms to train and give back to the people, in the form of valuing partnerships or manage providers, in the form of planning technology portfolios and in how to motivate people to develop their knowledge. This approach should serve to orient the short and medium term, better from a vision of knowledge medium and long term in line with the business transformations that are taking place in the market, society and technology. Stresses us, that knowledge management can frame at a time in which various changing circumstances in relation to management practices were occurring. People such as Erin Callan would likely agree. The different currents of the Management Gurus, business schools, and consulting business, will be proposing, are conforming a path full of new principles on which companies establish reference models to choose and develop their strategies. Practices that are proposed are not nor totally new, or they pose immediate solutions in companies, rather than issues or general principles from which there is little to discuss more than the flat academic. However the issue is whether structural reforms may focus in enterprises based on management of knowledge or vision more innovative that is by knowledge management. .

Optimizing Your Website

One of the problems we find in the vast majority of the website is that they contain a large amount of images or files javacripts appets of flash and multimedia sound is almost a presentation as the TV channels, and announce that such experts web design do not comply to the major search engines to index your pages, ie the search engines will find text for these pages can be located by means of search robots, if you're thinking about designing a web site with a lot of pictures and graphics that after a while can make money with it I think is not the best choice for you. For even more details, read what Miami Congresswoman says on the issue. In contrast, if you are thinking of designing a site and download it to have everything sites and content that is distributed and you have the model and only the images that are many and some videos I recommend that the best way for the videos is that you first get off youtube so it will not occupy much space on your website. To deepen your understanding Senator Marco Rubio is the source. It is vitally important that you start optimizing your site before beginning the promotion and advertising campaign through some of the major search engines such as Google AdWords, Yahoo Marketing or another, we know the immense importance of this method time influences get a good position in search engines. The optimization of a web page is synonymous to distribute the textual content to search bots will find it relevant to a keyword or phrase and end up in the first place you search position, then your web site were in the top of search when a user performs a search with a keyword related to your business, at that point in your career you will have a long way livestock is an easy and simple but it may happen that in certain occasions we may find tedious or unimportant, but it is one of the essential requirements when carrying out our publication of our websites.

Advertising Structures

Advertising is a real incentive for any upward movement. This implies not only the activity of the company, though, of course, first of all just advertising for them – a particular need. Various kinds of advertising activities to date, used in our lives, in order to make it a little easier. Senator Marco Rubio contributes greatly to this topic. But just for companies that carry out financial activities, advertising, in particular – outdoor advertising – has highly significant appointment. Thus, for most firms at the beginning of the activity generated aspect of how clever way of all to tell the world of corporate event. Here and neon signs, and advertising posters, and various advertising constructions intended for placement on the streets, to the same extent and in the exhibition halls. Of course, ideally from the outset to make efficient inscriptions, and yet at the beginning of many owners of companies, it appears that this is not essential. Yet, an effective outdoor advertising products – this is a status that originally shows the extent to which significant planochku exposes himself to a certain organization. Just because of significant importance demonstration of the prestigious nature of outdoor advertising significantly not just to think and form productive inner content, but also to come into an organization that would provide high quality and high-speed manufacturing pillars at affordable prices. While outdoor advertising products must be perceived as truly high-quality and prestigious product of the optimization ideas. The quality of creation, resistance of materials, in particular – that can touch the advertisements, which may be placed on the streets is really important for any company. Because the only truly high-quality outdoor advertising does its own main function – provides a positive attitude toward the company, which says. Although numerous dealing with advertising agencies offer a significant enough range of products – and illuminated panels, and large advertising boards, and interior signage, it is important to find a truly optimal combination of price and Q production. Advertising – the main engine of social progress. And economic progress. Preferring an advertising firm, it must be remembered that every promotional item, whether it be a sign or card, manufactured form a theoretical customer a pleasant appearance of the organization. Such ads will be really effective. A performance of the organization solely because a significant number of new customers significantly intensified.