Tag: marketing

The test machines (materials testing equipment) that can apply to dynamic loads (fatigue studies) and/or static loads (to control the angle Error of load) are the used ones to verify the mechanical efficiency of the welds. The flexion type of test implies the accomplishment of a test of flexion in four points, applying a cyclical load to verify the yield of the weld concerning the fatigue. The load will be applied of sinusoidal form, which will go from the value of fully factored load to 90% of that value. This tension will be repeated during five million cycles or until the weld fails. If the failure takes place, the piece must be marked and the series which belongs rejected. One is to reproduce a periodic load of constant amplitude, by three million Cycles, in a position and an angle that the real tension simulates that exerts a train of wheels in the line of railroad. The magnitude of the load and the position of the actuator (angle of application of the load) will be determined from the value OF vertical dynamic rigidity of the plate that indicates the line of railroad. The materials that are used are of polymer, for the following reasons: – Isolation: essential to guarantee that interferences do not take place. – Comfort: It has an absorption of high level/damping qualities. Therefore, he is essential to confirm the validity of the benefits of these materials when they are put under high tensions. The normal charge for this 95 test are 25 and kN, and they are applied during a minute. – Tensile strenght: Looking for the residual deformation of the coil. A load of 20 kN will be applied to the case of constant form. Later, the load is increased until a maximum of 1.1 kN by each mm of inserted coil. This load stays during 2 minutes before the liberation of the load of until 20kN again. Once it spends a minute with this last load, the deformation is moderate. The value of this residual deformation must be smaller to 0.35 mm – Value of the breakage by traction: The value average must be greater of 1.65 kN by mm of inserted coil. First aplica1,1 kN by each mm of inserted coil. If the case is broken, value 1,1 is registered. If there is breakage of the no load it increases until the breakage or 2 mm kN. Test under lateral load is used a device to simulate the lateral load of the railroad. This lateral load is of the type of compression for the part at issue. The conditions of test are the real conditions of operation. Felipe Garci’a is consulting of Ibertest the International Materials Testing.

The more the better. Also seems to be all right, but why, if the product is good and honest business, not all achieve such results on earnings, as it should?? With personal experience in the networking company, I can say with certainty that the cause of ONE! Statistics and again STATISTICS! Since you decided to do network business, you have to play by his rules. Based on the foregoing, be concluded. The more people in your network, the greater your earnings. Well, here has a feature! It is important not just to draw people into the project, it is important to make him a pro, an adherent of the company and the product, but if you're lucky then marketing plan. Here's how to guess here, who will remain a customer, but who eventually goes into the category of your business partners? Yes way! There are many opinions about the quality and quantity of involvement. Some monsters Network say that the sign "everything that moves", while others believe that it is necessary to sign only one who is ripe for a serious approach. I do not know who is right, but I do know that the statistics, are stubborn things. Do you want to succeed in network – GO and COPA! That is, to say the Russian language – speak to anyone who meet on your way. Without solving the per person in advance! Just tell us what you do as you are interested and profit and all. He will choose myself! Oh! by the way remembered another mistake beginners. His friends at first did not they tell us about how his interest in this project or product, and tell a man that he is EXACTLY SHOULD BE! Can you imagine that at this point thinks person who is trying to draw! He immediately rejected it and now it is lost to you forever! The moral is: if you want to find more like-minded people, then get ready for everyday work. At least 25 invitations a day always only speak for myself! And of course learn to hear the human need to be useful to him his proposal. I hope you realize, why do not all reach such staggering success in online business. Early give up and say that you did not take place in this business. There is a purpose-necessarily result! Source: MLM-Top.net – professional service statistics and rating MLM – sites.

Our company since 1992 engaged in the research of various markets and conducting field marketing work (surveys of market players, consumers, tests, measurements, pricing and product monitoring, of 'mystery shopping', BTL-actions and pr.pr.). During this time, we spent more than five hundred projects and activities and therefore in contact with almost all areas of activity. And almost every time we come upon the price confusion Dear Customer. In this small article I would like to clarify some aspects of pricing in order to dispel unwarranted price expectations of market research and customers work. The most common misconception – "custom research should be 20 – 30 thousand rubles, "Above all wrong, those who are looking for need to prepare research and goes to any website that hosts advertisements, descriptions and prices of studies 'for sale'. Usually in such portals prices for ready-made marketing research or work ranges from several thousand to several tens of thousand (usually up to 30-40 thousand). There are sometimes more expensive, but it is rather an exception to the rule. Dear Customers looking for information, looking at price, and 90% of cases, do not find what they need. Then they turn to the order in specialized marketing / research agencies, but when it comes to discussion of prices, the customer in 99 cases out of 100 refused. This is because that is the real price of custom work and customer 'keep in mind' prices in the range 5 – 30 thousand rubles for the study, it is not thinking that price level may be quite different.

These distributors already know the market in terms of sales, director of the companies analyzed, in what areas and in some segments more profitable work, and successfully launched their own products. But for that they had largely rebuilt system of the company: marketing departments have been established, the departments of production, in short, all that structure, which is required of the manufacturer. The same trend applies in the opposite direction, when manufacturer gradually develops and runs its own distribution network. Take, again, the alcohol market: the company "Soyuz-Victan", which initially developed as an intensive manufacturer, and Then came the creation of its distribution system and has succeeded in this direction. The same can be said about the company's Snack Export. Creating a distribution based on the manufacturer – a necessary measure may get the impression that creation and development of all-Ukrainian network of branches has been an aspiration of Directors Snack Export – in fact it was a necessary measure. One may even say that the manufacturer becomes the distributor of hopelessness. In situations where the CEO knows that there is no quality distributor that meets the needs, begins to develop its own system. I think that this – the root cause. If there were normal distributors, none of the director of production company would not bind with its own distribution. We, as a producer, had to withdraw its snack brands of "mass grave" of the general price list. Cherished goal of the company was the desire to snack exports take our snacks from the Dnepropetrovsk regional to the national level, quality and sold to build momentum and make our brands the first number in specific snack segments of the Ukrainian market.

There is a connection between the design of the shop and the amount of money consumers are left in the office in one visit. That is why the systematizing and professionaliziruya work with in-store design, including floor design, and internal marketing communications retailers can: 1. Increase the average bill by increasing the residence time buyer in the store 2. Increase awareness purchaser of the goods at the store and, thus, increase the number of purchases in their shopping cart. 3. Increase the number of visits for that outlet by reducing visits to retail outlets competitors try to substantiate our claims and to arm ourselves with this statistic: the average customer buys at the supermarket 12-14 times a month, gaining 6 products for a visit. The vast majority of customers from time to time make purchases in another two outlets are competitors and their discount cards. Almost all the buyers, choosing the products carried in the sales area for 20-25 minutes, and in line at the cash register buyer spends more on 5 to 12 minutes. Average ticket 20 minutes of being in an area of 1,000 sq. m supermarket – From 300 to 700 rubles, the average check of 30 minutes is 1.200 rubles. The transition between 20 and 30 minutes – is the transition between 500 rubles and 1,200 rubles. That's mean to ritelera extra ten minutes spent by the buyer in the store. To understand how to "force" customers to the store for 10 minutes longer, let's see what happens with the customer during his stay in the store. Approximately 20-22nd minutes of being on the trading floor for most people begins to increase irritation, a feeling of psychological discomfort and the desire to quickly leave the store. This is due, primarily, with the accumulation of large number of people in a limited area – they breathe into each other's neck, face, attacking each other's feet and so on, and a great richness of information: products, posters, in-store broadcasting, radio and others. Certainly, people refer to a certain tolerance for these things but 25th minute is critical for most of them. Even the most tolerant buyers tend to leave the trading floor after 31-32 minutes in it. Assortment and price impact on rational motives buyer, and we all know that 70% of buying decisions made directly on the trading floor, and hence turnover by 70% due to the irrational, unconscious motives and emotional buyer. So what are the specific actions in addition to the standard of work with an assortment and prices can and should take the retailer to increase the average check? The emotional shopping motives influence: placement and type of commercial equipment, control the flow of visitors in the shop, how to display of goods on the shelves, advertising, painting mood, signage, way of moving goods in the hall Slip in shelf space, the organization of promotional areas and places of additional calculations – all these factors must be analyzed and implemented specific measures to optimize shop floor under the "rule of 25 minutes. " All this work needs to be done to increase the comfort of customers while in the sales area and help people move beyond the 20th minute stay, increase this time to 25th minutes and at least for small part of buyers to bring this indicator to 30 minutes. Based on materials retailexperts.ru