Federal Inspection

The year-old calves weaned or of recria are commercialized in the end of the rainy period for creators who make recria and fattening in pasture cultivated in the bush. With regard to the cattle one of cut in forest area, the phases of recria and fattening predominate. About 80 85% of the used animals they are proceeding from the savannah region acquired with 150 the 250 kg (the 8 18 months). The main used pastures are B. brizantha and Panicum maximum cv Tanznia and humidicola B. After 12 months these animals will be weighing, on average, 300 kg since beyond the pasture they receive mineral suplementao or multiple mixture during the period with lesser precipitation. When the average weight will be in 400 kg, the animals are castrated and after the six eight the 500 months reach 480 kg of alive weight when then they are destined abates to it. In accordance with the ANUALPEC (2010) was esteem that the bovine flock in 2010 was of 669.243 heads abates with it of 126.475 heads, taking care of to the markets of Roraima and Manaus. In the State exists a slaughter house with Service of Federal Inspection (Refrigerating Slaughter house of Boa Vista? MAFIR) and more three slaughter houses in the interior with Service of State Inspection (Cant, Is Joo of Baliza and Pacaraima). Of the prescription gotten with the cattle bovine of cut 46% they mention the commercialization to it of meat in Boa Vista, 23% of the commerce of meat in the interior of the state, 2% of the sales of vsceras, 7% of the commerce of the leather, 12% of the sales for Manaus and 10% to them you abate illegal passengers in a total equivalent the 100 Real million. Of the twelve a thousand jobs generated directly with the activity, 1.7% are between the suppliers of insumos, 84% in the 1,400 properties with cattle, 2.3% in abatedouros cold storage rooms/and 12% in the distribution/commercialization.

True Leader

The popular wisdom teaches in them that all history has three sides: of a side, of the opposing side and the true one. The curious one is that throughout the life, to the few, we go proving the veracity of this principle. I, for example, during more than three decades work with sales and, not rare, when questioning a salesman the reason of the negotiation not to have been materialize, hear so convincing explanation that I arrive to believe in its veracity. From there, I thank e, pparently, I give myself for satisfied with the justification. However, it bothers something me and I decide then to contact the customer to know the reason for which it did not buy e, for my surprise, I discover one another well different version of that the salesman disclosed. From there, I go to the search of the manager of the area to know what, in fact, it had and the explanation of it short while shows a different version of the two previous ones. thus, happens with the other areas of the life. How many times we hear the first stories of a history and we give in them for vain and when we check ‘ ‘ another one side of same histria’ ‘ , we move total of opinion. Therefore, not to hurry the decision can be a good attitude to be adopted by who desires to prevent errors of judgment. It is truth, as it discloses dictated other popular, that ‘ ‘ ugly son does not have pai’ ‘. However, nor always, as it can seem to a less experienced leader, the explanation of the parts has as objective main to hide, to ludibriar or to distort the facts, in order ‘ ‘ to exempt its cara’ ‘ to get advantage for itself or for they outrem. In good part of the occasions, the people only tell the facts based on its knowledge, that is the lens for which they enxergam the reality of the facts. As we are distinct people and with different degrees of knowledge, we interpret the same facts with different point of view. From there, the necessity of the leaders to understand that the human being acts under three basic motivations: the instinct, the emotion and the intellect and only with the full, harmonious and equitable functioning of them, somebody will be able to raise its standard of perception. The leader it must understand that the human beings, although the scientific and technological advances that we carry through, making possible, also, trips to other planets, not yet we obtain to cover lesser distances, as ‘ ‘ viajar’ ‘ for our proper interior, answering questions as: who am I? Because I am here? Of where I come? For where I go? In the search for the auto-accomplishment, it fits then, to each one in this ‘ ‘ viagem’ ‘ for the land, to discover the true reason of our existence, developing our interior growth and spiritual. Then, ahead of an important taking of decision motivated for problems involving personal relationship, hears first, intently, what first the involved one has to say. No matter how hard he seems vain, does not take no decision or makes promises until you have heard to another part.

Finished Product Market

As base in this concept, we will see which are the agents who are part of this structure of the canals of distribution of Continental the Tires in such a way in the domestic market as in the external one. InternoOs market primary canals: the first one is the plant, where it is produced and forwarded the Finished Product (Par), after that these products can have four destinations: Center of Distribution of Tires of Jundia, Wholesaler, Retailer and Assembly plants. For the destination of Jundia tires are directed that will be distributed of fracionada form. They are small lots for local retailers. This strategy is convenient, therefore the costs in transport for small cities in the Southeastern region diminish. Others who may share this opinion include Home Depot. For wholesalers, they are only sales of great lot, generally closed carts, with about 2000 tires. In the retail, it has exceptions, therefore it does not compensate to have high cost in the transport and basses lots of sales, however in cases where an only company more than possesss three or four points of sales (PDVs), the transport is carried through, of form that the delivery will be made fracionada. In the assembly plants, tires with a more rigorous quality control are drained, in this canal of distribution, the tires go for new cars. As secondary members, they are the suppliers, companies of transport and storage. ExternoNo market external market, the primary canals of distribution are: Plant, COMPACT DISC Destination, Wholesaler, Retailer and Consumer. The Continental one exports its tires to other Centers of Distribution, the manufacture of some products in Camaari are strategical, therefore the production costs are well lesser, in against departure have a considerable cost in the external movement of these products, however the relation cost? benefit compensates. Thus, after to be exported the tires they are distributed for the wholesale customers, who in turn you repass the products for the retailer who finally arrives until the consumer.

Supermarkets And The Economy

Economic conditions: it is the economic situation that the consumer can be living in its country as inflation, contraction, conditions of loan, tax of interests and etc. Style of life: the people can belong to the same social classroom, or have the same occupation, but they can have different styles of life. For example, some can total be sedentary and other practitioners assduas of some physical activity. Get more background information with materials from Peter Schiff. Each individual creates its personality. 2.8.4 Psychological factors the choice of a product can have influence and if give through some psychological factors that the consumer can suffer. According to Kotler; Armstrong (1993), these factors are: motivation, perception, learning, beliefs and attitudes. 2.8.4.1 Supermarkets According to Rojo (1998), the supermarkets are characterized as store retail alimentary and in it departments exist as aougue that they offer varied types of meats, would mercearia, hortifrutcolas, colds, lacticnios, materials of hygiene, cleanness and would perfume. According to Nielsen Services of Marketing apud Rojo (1998) classifies the store retail alimentary in two types: – auto service: they are store that display the products of form facilitated in shelves and have the disposal of the customers stands and baskets so that they can thus auto-serve themselves. Another characteristic is check-out in the exit of the store, that is one or more boxes with recording machines, or any another type of machine so that if it can calculate the value of the purchases that the consumer is acquiring. – traditional: it is the store where the necessity of a salesman or store clerk exists, but that with passing of the years it lost its space. 3 3,1 PROCEDURES METODOLGICOS Presentation of the company to reach the objective of this study was verified that some types of research supply better conditions of inquiry and analysis of the problem. Of this form, the process of inquiry of the problem was based on the exploratrios studies, through the bibliographical research and of the research of field.

Crisis Marketing

Evangelho in crisis, marketing in high. Recently I lost sleep easy thing to happen at time of works and tests in the college and after to finish the activities and still without sleep I decide to bind the television. The problem that in this schedule or we attend old and repetitive the new adventures of the Keys, or Luluzinha or we venture in to attend them the diverse programs ' ' evanglicos' ' that it invades dawn adentro. I risked myself in finishes option. Remote control in the hand stroll for the diverse programs and not me attachment to none. But some attitudes that vi had called me attention, between the diverse pronounced speeches, I perceived that in one of the programs it had a meeting that it would be carried through called ' ' Meeting of the Intocveis' ' where the call said that the ones that are Mr. For even more opinions, read materials from Peter Schiff. the malignant one does not touch. In the same it programs the shepherd or bishop, it wrote down the names of the people who bound and placed in a full oil jar in which it said that the unction of God would go until those people who bound and placed the name to be immersed in the oil, alleging that ' ' the unction with oil tears into pieces julgo&#039 all; '. Logical that I decided to move of canal because it started to place images that more seemed a terror film, with also errifying music and as I did not want to be with more fear of what what I was. To change of canal me seemed to be the idea most sensible. But what I come across myself in the other program was not less frightful, the shepherd who if intitled the biggest authority in release. He ties nothing of more there, marketing is everything. It was stimulating that they were to search ' ' Cross of the Vitria' ' because it is written: who to follow to want, refuses me it exactly itself, takes its cross and follows me.

Ergonomics Research Society

1960: Increasing increase of computerization in the different segments of the economy, perception of the possibility of the work processes to be redesigned, considering the necessities of the human being. The ergonomics is also come back for the area of softwares related the cognitivas questions, the specific aspects of the interface with the user. 1980: Accomplishment of research directed toward the analysis partner-technique that involves the organization of the work (analyses of the repetitividade degree, monotony and performance, turns of work, security, hygiene, layout and biorritmo), this with the participation of the involved people in the process of the ergonomic evaluations. The present time: Development of studies in relation to the Psicopatologia of the Work to the Collective Analysis of the Work. The first one ahead studies the psychosomatic reactions of the workers and its sufferings of the work routine. Second it establishes an important dialogue enters the ergonomics professional and groups of workers whom they display its critical, ideas and suggestions to the problems make that them to suffer in its work, without suffering pressures you command from them. In Brazil, although recent, the ergonomics comes progressing quickly. In 1990, the Ministry of the Work and Providence Social (MTPS), it lowered the Regulamentadora Norm? NR 17, that it treats on ergonomics, aiming at to establish parameters that allow the adaptation of the conditions of work to the psicofisiolgicas conditions of the workers, in order to provide the maximum of comfort, security and efficient performance..

Direct Marketing

Beyond vender directly, the direct marketing serves to establish and to keep continuous relationship with the consumers (known strategy as fidelizao); to open the doors for the salesmen and representatives (characterizing the potential customers and becoming the work of more efficient sales), and to even stimulate the idea of the consumer to the traditional canals of distribution. Sampaio (1999) complements the action of Direct Marketing englobando another one action: ) Incentive: generally directed to the internal public of the companies (selling, promotional and employee in general) and to trade (deliverers, wholesalers, retailers) with the objective to motivate the people to fulfill definitive goals (to vender more, to vender better, to increase the productivity, to diminish costs, to improve the quality of production, etc.). The incentive generally is carried through in the form of competitions of sales, programs of reduction of costs and motivacionais increase of productivity, campaigns, etc. b) Direct Reply: it is a type of action carried through with the function specifies to activate, in directed way, individual and controlled, the consumers of a company or its canals of distribution. Announcements, brochures or encartes with coupon-reply, commercial of television with addresses or telephone for contact or any another part with similar characteristics are actions of direct reply, that serve to vender, to open way the salesmen, to motivate the request of samples or information more complete, to stimulate traders and other uses similar. c) Net Marketing: the Internet, that brought technological innovations not only, but changes in the way as the people works if they relate and they make businesses, as much to divulge or to commercialize its products and services, as well as to keep a relationship and to promote its image. The communication with the customer can be made by means of email marketing, propaganda online, sites, blogs and even though for the social nets as Orkut and Twitter, that are initiating a true revolution in the life of the humanity and already they had given origin to a new tool of commercial communication, call of net marketing, virtual communication, interactive communication or communication cybernetics (among others names). The first perception of the companies on the subject, years behind, was of that the nets could act positive or negative on the marks? that this opened doors and points of attention. The following step was to see in the social medias a canal of spreading, extension of the advertising and press releases. It did not delay and boldest they had perceived that the new tools also could construct relationships. (MARTINS, 2009). The Internet can be a media for campaigns of propaganda or an instrument to the part, functioning of independent form or as complement of the too much tools of communications. Amongst diverse tools of communication available for presentation of product/mark, Menshhein (2007) concludes that the communication does not have to be seen as a bother, mainly when organizations tends to search references next to customers to improve relation, what it not only includes to find and to use a way that is very present in the life of the customers, but to stimulate that the consuming choice when, where and of that it forms wants to receive the actions and news.