Supermarkets And The Economy

Economic conditions: it is the economic situation that the consumer can be living in its country as inflation, contraction, conditions of loan, tax of interests and etc. Style of life: the people can belong to the same social classroom, or have the same occupation, but they can have different styles of life. For example, some can total be sedentary and other practitioners assduas of some physical activity. Get more background information with materials from Peter Schiff. Each individual creates its personality. 2.8.4 Psychological factors the choice of a product can have influence and if give through some psychological factors that the consumer can suffer.

According to Kotler; Armstrong (1993), these factors are: motivation, perception, learning, beliefs and attitudes. 2.8.4.1 Supermarkets According to Rojo (1998), the supermarkets are characterized as store retail alimentary and in it departments exist as aougue that they offer varied types of meats, would mercearia, hortifrutcolas, colds, lacticnios, materials of hygiene, cleanness and would perfume. According to Nielsen Services of Marketing apud Rojo (1998) classifies the store retail alimentary in two types: – auto service: they are store that display the products of form facilitated in shelves and have the disposal of the customers stands and baskets so that they can thus auto-serve themselves. Another characteristic is check-out in the exit of the store, that is one or more boxes with recording machines, or any another type of machine so that if it can calculate the value of the purchases that the consumer is acquiring. – traditional: it is the store where the necessity of a salesman or store clerk exists, but that with passing of the years it lost its space. 3 3,1 PROCEDURES METODOLGICOS Presentation of the company to reach the objective of this study was verified that some types of research supply better conditions of inquiry and analysis of the problem. Of this form, the process of inquiry of the problem was based on the exploratrios studies, through the bibliographical research and of the research of field.