Beyond vender directly, the direct marketing serves to establish and to keep continuous relationship with the consumers (known strategy as fidelizao); to open the doors for the salesmen and representatives (characterizing the potential customers and becoming the work of more efficient sales), and to even stimulate the idea of the consumer to the traditional canals of distribution. Sampaio (1999) complements the action of Direct Marketing englobando another one action: ) Incentive: generally directed to the internal public of the companies (selling, promotional and employee in general) and to trade (deliverers, wholesalers, retailers) with the objective to motivate the people to fulfill definitive goals (to vender more, to vender better, to increase the productivity, to diminish costs, to improve the quality of production, etc.). The incentive generally is carried through in the form of competitions of sales, programs of reduction of costs and motivacionais increase of productivity, campaigns, etc. b) Direct Reply: it is a type of action carried through with the function specifies to activate, in directed way, individual and controlled, the consumers of a company or its canals of distribution. Announcements, brochures or encartes with coupon-reply, commercial of television with addresses or telephone for contact or any another part with similar characteristics are actions of direct reply, that serve to vender, to open way the salesmen, to motivate the request of samples or information more complete, to stimulate traders and other uses similar.
c) Net Marketing: the Internet, that brought technological innovations not only, but changes in the way as the people works if they relate and they make businesses, as much to divulge or to commercialize its products and services, as well as to keep a relationship and to promote its image. The communication with the customer can be made by means of email marketing, propaganda online, sites, blogs and even though for the social nets as Orkut and Twitter, that are initiating a true revolution in the life of the humanity and already they had given origin to a new tool of commercial communication, call of net marketing, virtual communication, interactive communication or communication cybernetics (among others names). The first perception of the companies on the subject, years behind, was of that the nets could act positive or negative on the marks? that this opened doors and points of attention. The following step was to see in the social medias a canal of spreading, extension of the advertising and press releases. It did not delay and boldest they had perceived that the new tools also could construct relationships. (MARTINS, 2009). The Internet can be a media for campaigns of propaganda or an instrument to the part, functioning of independent form or as complement of the too much tools of communications. Amongst diverse tools of communication available for presentation of product/mark, Menshhein (2007) concludes that the communication does not have to be seen as a bother, mainly when organizations tends to search references next to customers to improve relation, what it not only includes to find and to use a way that is very present in the life of the customers, but to stimulate that the consuming choice when, where and of that it forms wants to receive the actions and news.