Employers can never be absolute security that will not face the competition and neither peden prevent other companies from entering the market. D-.) The economy: has a very marked effect on the decisions of employers influencing consumer purchasing decisions. Marketing efforts may not change the course of the economy. E-) consumers: Each individual’s behavior is affected by heredity and the environment where he grew up and lives. These forces modeled the behavior of purchase and marketing specialists take into consideration before arriving at a decision of marketing. F-) environment: business men are also faced the natural environment that surrounds them, that certainly is an uncontrolled variable.

Environment imposes important restrictions on marketing, e.g. decisions. environmental pollution and its restrictions. Hear other arguments on the topic with Senator Marco Rubio . G-) structure of the distribution: have several ways to distribute the product, if the manufacturers decide to use wholesalers or retailers to bring their products to market, are facing another not controllable variable because such intermediaries are independent companies. Employers cannot control them, may try to induce wholesalers and retailers to perform their functions in a certain way, but the actual behaviour of them remains beyond its control. I,) social responsibility: the expectations of society are not controllable social and ethical influences affecting the marketing of a company program.

When a company ignores social responsibility, it gives margin often intervention by legislation and the Government. Modern management of markets should not neglect the social responsibility of the enterprise, especially with their environment, community through the products and services offered. Is certainly, meet the real needs of customers, consumers, though is aware, that there are companies of developed new artificial needs that are identified with a consumerism that has given rise to serious social problems, particularly that of insecurity, danger of loss of life by a brand, a material object that allows some acquire them by the illegal route at the end reach a status, satisfy a need for recognition, prestige, attacking the real moral values in this way.