BEFORE that clarify anything you must use some form of direct Marketing for your money with your business. First, it is easier to sell to customers who already have to go out and find new customers. In a few minutes we will study how to create a new form of income for your business from your current customers, using Direct Marketing. Second, keeping you in touch with your customers through a direct Marketing operation, you develop a friendship. You are not waiting for customers to come to you, but that you’re going to them with your offer.It is also a good method to get more sales from your existing customers.
But the question that arises is: what is direct Marketing? It is a way of doing marketing of your products or services without you necessarily have a shop. And without a doubt, it is the safest way of promoting your product or service. In contrast to image ads or campaigns that create loyalty to a brand when you do direct marketing always ask for a response (usually a purchase) in each of your promotions. So if your email account is not coming an avalanche of messages with the title I want your offer for customers who want to buy, you know immediately that your letter or advertisement is ineffective. Before you spend one single penny more, you can change it testing a new proprietor, a different price, another publication, etc. before using it again.
What this means, of course, is that you do not spend a fortune on a bad campaign. First run a small test, evaluate the response, and adjust your campaign according to the analysis. It is the safest way and investment more effective when it comes to marketing. You see, virtually everything can be sold using direct marketing or purchase by mail. So regardless of whatever product or service you provide can amass a small fortune if you learn how to do Direct Marketing effectively.