The Interviewer

A Mistake of asking the question shows up when the interviewer asks respondents using wording that is different from the recorded in the questionnaire. On how the interviewer asks a question and asks about the details, influenced by the following factors: its own view the interviewer as to what the answer is ‘right’ and waiting for replies that will ‘match’ the respondent. For example, during a conversation with a man without higher education, the interviewer may be arbitrarily replace the question ‘What kind of education your children are? ” question ‘Maybe your kids are not taught at the institute?’. This is an obvious mistake of asking the question. In most cases, a personal interview for the respondent is an entirely new experience, as a result of the interviewer becomes his main source of tips on how to behave.

The interviewer should give the impression of a man who is able to understand his point of view party, and do so without rejecting his opinion. Accordingly, the inability of interviewers to be ‘on the same wavelength’ with respondent provokes the error of imposing impression. Error intervention, fraud, and fraud – the most acute problem of marketing research. The problem of fraud and deception on the part of interviewers is due to several reasons, including modest salaries, lack of control and low cultural and disciplinary level. Forgery can be very serious when fabricated will be all the interview entirely, or touching certain questions for which answers were not obtained in the course of the conversation with the respondent.

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