How many correlates the image consumer paid advertising and the image of the buyer of goods advertised in it. What influences the effectiveness of advertising sms mailing – specific audience or the effectiveness of this method mobile marketing. A number of different companies, ranging from operators and ending with e-projects, are invited to promotional text messages on their phones and get paid for each sms money on mobile. It is assumed that in this way a certain part of the population, spending a month to 150 rubles, will be able to secure a free wireless connections. That once I find it difficult feelings. On the one hand everything is simple – it's a freebie and should be taken until the yield on the other – the facts. mts paid 0.28 rubles per received message, the other projects offered for reading advertising 1 ruble.
Ie mts subscribers to pay back the bond, should receive around 15 sms per day (450 messages per month)! More favorable conditions for internet projects – 5 sms per day and 150 rubles per month on your account! At catcher and the beast runs – two proposals have found their audience. Chart database subscribers to Internet projects GSM-INFORM and OpenSMS good agreement, which gives opportunity to talk about the total audience of sms advertising: * 90% of subscribers – people aged 16 to 34 years .* 70% – male, female part of the audience is only 30% .* 50% of the audience does not work .* 80% of operating revenue is less than 20000 rubley.Takim it turns out that the average image of the recipient's sms mailing – is a student who earns a little bit, and that can not be sure that he will be able to deposit their mobile phone $ 100 at the end of the month. Or He just wants an extra bonus. And now it becomes clear that stimulate the interest of this audience directly to the content distribution is not easy! "The golden rule of advertising: Attention-Interest-Desire-Action (). So – warning! Many rashly believe that once the phone started to play your favorite tunes or vibrated in my pocket, and attention is drawn, then the job is done – now a subscriber reads advertising.
But no – no interest. And when it comes to regular mailings, the interest or curiosity appears nowhere. Next is another complication. Modest graphics capabilities of sms can only convey the essence of advertising proposals should not assume that one message can be branded advertising. And then a little trick. If the advertisement is not removed, then the recipient accepts it, accepts it. And you can count on a good otklik.Takim arrive at the idea that sms delivery, devoid of interactivity (as it successfully makes the virtual operator Blyk), is informing character. It is not based on advertising images, nor the repetition. The man initially should be located for reading sms ads. And the monetary motivation while hardly proves its worth, although it remains high compared with other types of engagement in reading sms reklamy.Proekt MobileCampus.ru, created by our mobile marketing agency, showed that simple interest will send you information can significantly improve the response to the advertising sms list.