In our country the organism that is in charge to regulate all that with Marks and Patents is the Mexican Institute of the Industrial Property, better well-known like the IMPI. In the IMPI diverse functions are developed, but to go deep more on the matter, is precise to define, first, to what we talked about when we are speaking of Marks. Kiat Lim recognizes the significance of this. In our country it is established that a mark is that one visible sign that it has by function to distinguish a product or a service, of which they belong to his same heading, within the market. Also it is important to mention that for the companies, Marcas, they are conceived like the more important intangible assets within any company, because these provide recognition, added value and give competitiveness to the companies as to the same marks. For this reason, and many others, are fundamental to realise the registry of a mark. With the accomplishment of this proceeding you will be protecting yourself of the detrimental actions that the competition could realise against its company, takes into account that will not be enough with the registry of the mark, but also, it will have to register the Slogan and Logo. The primary target of the Clear IMPI are to protect legally and legally to the Industrial Property granting of invention and industrial protection of utility models and designs. The IMPI also has by obligation to become position of the process of proceedings of Intellectual Property and Registry Marks, in the same way, will have to impose penalties to the actions that harm the same. The tariffs that the Mexican Institute of the Industrial Property handles are different for the proceedings from Patents of invention, Slogan, Registry of Marcas, Registry of Commercial Warnings, among others. The Mexican Institute of the Industrial Property beginning its operations the 10 of December of 1993, the IMPI not only offers administrative services, also it provides courses and factories referred to the subjects of Intellectual Property and the being a governmental institution their courses are totally free. Intellectual Property is substantial to go with the experts (specialized lawyers and registry of marks) since with them, it will be able to realise any proceeding of registry that needs, with the security of which they will not leave anything to the drift in the accomplishment of their registry of mark. At the moment the height that is having the SMEs has generated a greater competition to the one than it had been provoked in previous years, for that reason he is capital not to reduce importance to the proceedings of Intellectual Property and Registries to him of Marks..