One of the reasons why small business website owners do not make money online, is because, either they do not have a niche or target market to which point, or simply don’t have the skills in place to create the kind of revenue stream they need. For example: some started a web site, but are not advertised to get traffic. -Other, with a poor content on your site, that does not attract prospects, and do nothing to attract them. -Also there are those who created a campaign in Google AdWords, with a few ads of poor quality, making difficult to get clicks to your site – others try to optimize your site to get good ranking in search engines, but they do not. Obviously, if we add to the above, the awkwardness of not knowing who van directed our services or products, (does not have a defined market niche), fall the biggest failures of the majority of new entrepreneurs in Internet, which is the start to sell a product or service, before investigating who they are and where are your potential customers. The most important way to selling online is to have a niche. This means that it has a specific group of people who sell their products or services. This can be done in many ways, including the selection of a specific sector of service in a particular geographic location, or by choosing demographic places more specific. What happens when you don’t have a place where ofrecrer their products? You not only lose the focus, in terms of where your company or product will, but it also will not know how to market your product. For example, if you try to optimize your site for search engines, and does not know how to find the right key words to attract visitors to your site, will make the person concerned, never find it you, nor the products or services is offering.