The Marketing of Affiliates is one of the impellers of the electronic commerce that in theory, allows the different parts in Internet, benefit somehow from her. But takes us to the question The Marketing of Affiliates Really Benefits the Consumer? Although this type of program of Marketing can benefit the final consumer, the question is that if really is thus or no. The analysis is still under our criterion and probably it will follow thus by some time. According to my opinion, the answer to the question is that yes benefits, since in the Network products of very good quality exist and the Consumers are themselves favored with the acquisition of good information and abundant material. But what also it is clear, he is that the people still buy products of great and consolidated companies in the market, by a subject of confidence since still they fear to acquire things in the Network, by the bad products that are supplied.
But, we return again to ask to us, this alternative in which it helps the Consumer? The Marketing of Affiliates provides more options and ways so that people can discover products and services that are excellent for their needs and desires, since much people will exist offering products and therefore the Consumers will have a range of possibilities to be able to choose. If it visits a Web site to obtain data on a specific subject, one will be in her for example book that before did not know. The person next, will decide if this one is of its taste and attention, she will visit the page where it is the book for sale and will buy it, reason why it will benefit in his search. In this example, the Consumer has been helped. He had a problem, that was the information necessity.
He visited a Web site to obtain same and with her it arrived at this book. Nevertheless It can have disadvantage for the commercialization By means of the Marketing of Affiliates? The disadvantage that is approached for this type of Marketing is that little by little it is turning into a field very saturated. This means that thousands or million pages Web are even competing by the visitors with the hope to solely obtain visitors, following bond and generating a sale. Then, the result is that in fact it can be more difficult for the consumers to find what they are really looking for, because their searches in Internet are being directed towards the pages that in fact do not offer any benefit absolutely. The person who wishes valuable information, will not obtain it so easily, because will exist so many Pages Web that not necessarily will be a valid source of information, in addition that these they will only serve to confuse and to frustrate generally to the consumers when not buying the suitable product. In summary, that we must do so that the Consumer he is satisfied? It will be necessary to consider to excel of the rest being offered products that are of quality and offer to the people results to their problems. For it we will have to count on a Page contained Web by far and information stops to offer the people and to generate that confidence and tranquillity that they require to be able to acquire a product. Thus we will only be able to seat presence in the Web and at the same time to satisfy to the client in its requirements.