After that, the answer to the question will be absolutely clear. – Outset that under the manipulation in this case, we mean those actions by which the promoters who work for advertising agencies, helping consumer of any product to get maximum information about it, thus causing a potential customer very positive about the brand experience and emotion. If in this case to exclude from the discussion issue advertising in the media, advertising media, radio and TV commercials, which will surely lead the market in this segment, and that in the first place among Russia's man in the street any associated advertising campaign, the will be the third most popular outdoor advertising. Its impact on the subconscious Russian citizen, that is the country's architecture, which is not very rigid requirements is difficult to overestimate. For light boxes, banners and billboards accompany any citizen of the country from the very threshold of his house – whether adult or child.
Particularly strong impact on the human mind is that if, for advertising signage in the form of light boxes, banners or billboard to choose a suitable location, which, moreover, successfully combined with the most skillful design of outdoor advertising .. That is, if the manufacturer complied signs a true master, seasoned professional. However, using only one outdoor advertising agency appeal to an audience no end. In order for a particular message has been reported to directly to individual consumer, PR-agency use another method. This conduct promotions, which are the introduction of life of the whole complex nature of marketing communications in order to encourage potential customer to purchase any service or product. Typically, this set includes tools such BTL-marketing: the consumer, individual consultation, distribution, or distribution of the test product samples to more fully acquainted with it;-tasting, that is, enabling the buyer acquaintance with the taste of a new product, an additional stimulation of-purchase as a gift for her, lottery or quiz in which the client has not yet had time to decide on the purchase of goods, usually a very positive reaction. This is what allows BTL marketing tools to influence the consumer with a maximum efficiency. Now tell me – one person with so many tasks to ensure successful completion of the campaign, the strength to cope?