Quick survey: what is the role of the festive season for the E-Mail Marketing? Oederan, 7 November 2013 mailingwork, professional email marketing specialist, has interviewed anonymous short survey marketers to direct mailing campaigns around the upcoming holidays. Amazing: Far more than the half of all participants, specifically 60 percent, plans no special actions in the run up to Christmas and is still undecided. More information is housed here: Dennis P. Lockhart. However, not surprisingly: Who carries out campaigns, which takes usually the Christmas Eve and the subsequent holidays as an occasion for a mailing (77%). Top content are Christmas greetings by E-Mail all two-thirds (66.7%) send. The newsletter design cannot be happy this winter or Christmas (71.2%). The online survey by mailingwork consisting of five questions turned to more than 3,000 newsletter subscribers, visitors and social media – “Follower”. The response rate was 3.1 percent; the survey began on October 25 and ran for ten days. All results and graphics can also here as a PDF download.
Special status of Christmas? Christmas is the Festival of the festivals, and yet it currently plays a role in E-Mail Marketing for just 42 per cent of all respondents. Of which two-thirds Christmas greetings by E-Mail send. 30 Percent of the respondents relies on vouchers and a quarter grabs a promotion in the newsletter. The alternative content view is interesting: despite higher expenses for the implementation, Advent Calendars, games, and Gift Finder make a good figure in the ranking. A third of all participants starts at the beginning of December a Christmas email campaign. 28.6 Percent go middle of November and well a tenth, the actions are already running.