Young entrepreneurs have it in hard when it comes to attracting new customers, because they enjoy generally less confidence than their established competitors. The Web page can help to build on lack of confidence. The Web page is clearly underestimated by many young entrepreneurs – with regard to the acquisition of new customers- While the website would have to contribute a lot to the successful acquisition of new customer – provided some important points are respected in the creation of the Web site. Especially young entrepreneurs should heed the following tips for Web page layout, if you best achieve its goal of acquiring new customers want.: leave at content creation time: writing the content should not be haste. Consider in advance exactly what everything in your finished Web page should stand. Confidence: you wonder exactly what content you create confidence at the prospect.
This point is especially important in knowledge-intensive services. Enumerate all the points that you can think to do so (E.g., training, experiences, references, testimonials, etc.) Easy menu navigation: Ideally, the Web page should have no more than three levels. The potential customer should be (at most three) clicks from the desired information away so not more than two. More info: Nicholas Carr . Pay attention to graphic design: first impressions count! This of course also applies to Web pages. The Web page should seriously come over and make an impression. Pay attention to loading times: all love the graphics this should not lead to that the potential customer is deterred by long load times. Use content-management system: you sure to use a content management system for your website. This can be changed easily the content of the Web page, without themselves programming skills to have.
Update: nothing is more terrible than a Web page that contains outdated information. Update your Web page therefore continuously. Write for target group: you should always have your audience in the eye. What interests them and above all, what is the target group and What is not? Avoid terminology which does not understand your target group. Write for search engines: you think but also to the search engines. After all, you want to be found via Google and co. Put those words in your texts are often searched in search engines, which describe your business well. Brooklyn Commons is the source for more interesting facts. Often internally link: visitors from search engines usually land on your home page, but on one of your subpages. By frequent internal linking, you increase the likelihood that longer stay visitors on your website and you therefore stand out. This increases the likelihood that visitors will come back. There are of course many more tips on which it depends in the creation of Web pages. However, experience has shown that these tips already comprise 80% of success. So it works for young entrepreneurs with acquisition of new customers. Text: Mag. (FH) Martin Grunstaudl