Professionals and marketing lovers are in luck, finally a marketing professional, has managed to capture wide clearly in a book the new rules of the game of the current marketing, helping in this way to understand the profound changes that are suffering this important function in every company and institution that boasts. But who are we talking about? Agustin Medina, a marketing professional whose recognition exceeds our borders from decades ago and who was pleased us greatly with books like Ideas for having ideas or how to reach the success of failure on failure. Undoubtedly in Spain we have large marketing professionals, but especially the books of Agustin Medina seem very good because he knows how to convey the essence of the knowledge and experience that has in each of his books. Over more than 160 pages which do not spare or a comma, succeeds in making an authentic look at the history of marketing since his birth, going through the important expositions made by the gurus the marketing that began emerging from the decades of the 1960s and 1970s and in many cases become outdated for years now. The same Agustin Medina to the surprise of everyone back in the year 1981, smartly questioned the USP (Unique selling proposition) Rosser Reeves. Approach that surprisingly and despite being clearly obsolete, some big companies and brands in the hands of its agencies still used for some campaigns and strategies of communication today. To enlarge this work more and equip all professional marketing of new concepts, strategies and tools of work, Agustin Medina devotes much of his book to treat such important topics as the arrival of the internet and the great change that contributes to marketing, the keys to understanding the new marketing rules, details the method move, Social Media Marketing, or what is the same marketing on social networks, engagement marketing, creativity as an attitude, and breaks completely obsolete concepts of segmentation demographic or marketing mix so far employees by almost 100% of marketing departments. .