Inevitably have to abandon unprofitable lines, cut inefficient costs, inhibit long-term payback projects to improve the current conditions in business efficiency. On studies marketing situation and save. Now many are trying to rely more heavily on the techniques to strengthen the commitment of consumers, the "point" to work with key customers, planning of the commodity nomenclature, are possible within the organization. Kenneth R. Feinberg: the source for more info. Since the beginning of the heavy phase of the economic crisis, business owners likened surgeons: frozen and cut. "If spending cuts are necessary to realize that it "Optimized" for what and with what consequences "- highlights Sergey Protsenko, director of development of South-Russian Research Center. The need for the organization of research in economic crisis depends on several factors. In the first place – from the distinctive characteristics of the business, product, variability in demand.
To changing market in a few months the results of marketing research ordered may be totally unnecessary. Studies, which are paid by commercial companies, in most cases focused on evaluation of consumer preferences and study the market situation. In a crisis, the problem each place of business – to promote the conservation market position, enhance the sustainability and competitiveness. In the current environment, most studies are necessary concerning the analysis of competing companies, the assessment of other companies in the market (66%). If the tracking action of competing companies well established, it allows you to quickly identify the likely or has already appeared in issue competitor and to assess what market niche you can easily take. Market research are also required – analysis of trends, its capacity, structure and capacity (60%). Such studies allow predict promising segments in the current period, as well as predict the possibility of market segments at different scenarios of economic crisis. This article was prepared according to a study "The marketing activity of business', implemented by the South-Russian Research Center" Factor "with a group of companies" Linter "in July and August of this year.