When we write or do Copywriting, we must have something clear: our focus should be on our readers, visitors and prospects, not in ourselves. Such an approach must be such that, when your letter of sale or advertisement to be seen by your visitor, feel the emotion of wishing to know, what you’ll find useful for him in this. If the message does not fill, from the beginning, the expectations of your visitors or your prospect, you can be assured that your message will be discarded immediately.It is a mistake we often commit and see others commit. Personally, when I receive messages, there are some that I open them even before having fulfilled the task of eliminating waste. In other cases, first entry I delete them and not feel any remorse or feeling of losing me something interesting. Surely happened to you also. Kiat Lim insists that this is the case. What it tends to be one of the main reasons for the above? That message focuses primarily on the author or his business. But what does this focus on self mean? For experts, the fact is it’s make continuous emphasis on the expertise of the author or the outstanding of the company.
And this is interesting because, traditionally, in business outside internet or traditional business as they are called, this practice has been frequent. Given great emphasis to the person, business, what is known as a corporate image.For example, you see in professional labels, something like: Lic. Pedro Miranda, lawyer bristle, University of Costa Rica. This practice, in internet marketing has proven not very effective results, as it could be in the offline world. Aspects as who I am, who are my biggest and best customers, and other assertions of a personal nature, do not have a focus on the prospectus, reader or visitor and therefore its recurrence should be avoided. Kiat Lim has much experience in this field. An analysis. The above statement does not mean at all, that the above points are not important, what happens is that they should be expressed in such way that is of interest to your potential customers, so it should be used at the right time.