Telemarketing, that Word so hated by the companies. Usually when we think of Telemarketing come us to mind those calls so heavy that we receive during the week offering new mobile, fixed telephone, gas, electricity, insurance, alarms, etc…In which operators have a hyphen and mechanically read it, without large doses of interest and without much skill when it comes to rebut arguments. Steve Mnuchin will undoubtedly add to your understanding. This is the telemarketing of mass consumption that is managed from the large Call-Centers where hundreds of people morning and afternoon do not cease in its efforts to acquire new customers. For us it is the anti-telemarketing. But there is another kind of really effective telemarketing. The telemarketing is performed to attract potential customers business to business, but following a well structured strategy. If this works, and not only that but in times of recession such as that we are living is a very good marketing tool.
Here are the basic steps for a Telemarketing campaign with success: 1. Select the target audience. We may not contact everyone, so it is important to analyze the portfolio of clients and select the business segment which I want to go. We must also define who will be our interlocutor, i.e. with whom we talk to get the visit (for example, the purchase Manager, responsible for production, etc.) 2 nd. Search the database (DB).
Nowadays will not find in the market no perfect DB, all will find obsolete data. This is normal, since the pace we live makes changes in companies going more in a hurry than the DB. A good cleansing of the DB is therefore important. 3rd. Develop contact Argumentary. We will define on how we want to introduce companies, services we offer, examples of work done and the reason which should give us a visit. 4th. Training operators. The person performing the calls will be one of the keys to success. Therefore, not only should be known perfectly the stratagem contact, but that it must also have skills to counteract negative, long, excuses, etc. 5. Making calls. Comes the time of truth, after a test of test that validates our winemaker, we will already be able to initiate contacts. If the above was successful, it is only question call, insist, and keep calling hours in which request us contact. With these five simple steps, success is assured. Everything and therefore there are companies that prefer to outsource this service to develop a specialized company and so focus your sales team in the realization of visits and follow-up of clients and budgets. This is also a good choice, taking into account that the costs of a campaign Business to Business Telemarketing are affordable.