With media training, profit and sales increase Hamburg (in June 2012) – executives to gain monetary benefits their companies through a good public appearance. The Wolf Achim Wiegand communication expert points out. “Anyone who gives a good interview, improves the company image and makes popular, its products or services” of the Hamburg says with his agency “Wiegand & Wiegand – performance consultants” (auftrittsberater.de). She coaches managers of the first row with media training for one and a half decades. Wiegand is based on a new study that 22 per cent of the turnover by DAX listed companies depend on their reputation. While the so-called reputation proceeds was calculated for the first time, so the return on investment due to image-promoting measures (source).
Although initially were DAX listed companies in the Center, suggests, that also medium-sized companies can gain significant profit and sales success through successful public measures. “Reputation is one of the most essential components of the” The authors of the study conclude business value”. Previously, the public relations company Weber Shandwick had found that almost 30 per cent of consumers regularly or frequently talk to others about the people at the top of a company (source). “Against this backdrop of press conferences, television interviews and radio statements ideal marketing instruments are in today’s information society”, underlines Wiegand. “Who previously trained such situations, can achieve brilliant results for the image.” Vice versa every unsuccessful performance for managers and companies to the threatening risk factor could be. Experience Wiegand & Wiegand, a successful public appearance is not only given if an Executive as alerter fact shines. The nationwide active media trainer says: “it is very important that someone acts as a person, because the gut feeling of the audience is crucial for the creation of sympathy in today’s media society ultimately.” Wiegand & Wiegand exercise hence the credible use Body language and voice. In addition, they pay attention to the ability to formulate key messages in a nutshell – for television even in 20 seconds. Because longer takes a quote snippet on television rarely, said Wiegand, who interviews for years even as a journalist. “Professional communication is so valuable in today’s crisis time like never before.” Roderich Rennekampff