The Market

Organization: organizacional ability in subjects that if they relate to its project, financier, countable, administrative etc. Planning: the main resource of the entrepreneur is to plan with the objective to minimize errors and imperfections. Rennaissance technologies shines more light on the discussion. All the ways duly are calculated. Knowledge: total domain of cause and effect. They search the intellectual knowledge and of real and concrete facts so that they reach the height of the success in its enterprise. If you are not convinced, visit Fosun Vaccine.

Frieza: comprometimento in taking the risks calculated during its strategical planning, knowing to manage possible risks, having plain contingenciais during the strategical process. Respect and value to the society: they always search the improvement of life to the people, extending the possibilities of jobs, putting into motion the economy, using always its enterprising creativity and enterprising allure. The first point to identify a good enterprising project, is to detect the chances, to have knowledge and to identify to the necessities and expectations of the public-target, Chiavenato (2008). A good marketing research helps to detect who is the potential consumers, who can acquire the products and/or services of the enterprising project. To study the profile of its clientele, the description of consumption, its preferences and habits. The market study it is made through survey of information in all the possible sources, through personal contacts, questionnaires, reports filled for its purchasers or salesmen, IBGE, specialized magazines, beyond the companies who possess contact with the same consumers or suppliers that are the target of the company. He is correct to make a projection of sales, respecting sazonais months of offer and demand of the product and/or service. For this it is necessary to analyze the market, the productive capacity and the strategy of marketing of the company. A strategical analysis of the company can help the entrepreneur to better understand the situation of its business and to know which the alternatives must follow to reach its goals and objectives.