Proekzamenuyte its readers how smart you are? Pass this test will learn What’s your IQ in the knowledge of electricity? Are you sufficiently educated to be successful? People like tests. Let the title of your advertising will be the question, and the main text is a test or quiz. In order for this technique to work, questions, of course, be directly related to what you sell. For example, the title of IQ in the knowledge of electricity was invented to sell book ‘Electricity’. If you give your service to repair, it may be entitled, ‘And your car right? Learn more about it by answering our questions! ” We need to do everything possible to entice the reader to its title. Advertising-test will help you with this.
10. Use the word ‘these’ and ‘why’ in the title These boats will never drown. Why do our dogs are more expensive? Why are these skis are called ‘Class’? The words ‘these’ and ‘why’ so affect the entire text of the header that makes it extremely obvious to the reader’s attention, forcing them to read your whole ad. Ad, entitled ‘We’ve got great skiing’, is unlikely to attract attention, while the headline ‘Why our skis are called ‘Class’? ” surely arouse the interest and motivation. Just add the word ‘why’ to the existing ad title – and it gets better. Compare boring ‘Buy plumbing equipment we’ and much more interesting: ‘Why all the plumbing equipment to buy from us? ” 11. Use ‘I’ and ‘my’ in the title They laughed when I sat down at the piano.