If you plan to create a brand that you know is necessary to place the main elements of each particular label that will identify the unique and separate client. By C sar Dabien 1.-Name: One short work very well. Some money where the surnames can be used as a brand are the consulting, legal, beauty, fashion and cuisine. Currently used brand names that convey emotions, mainly oriented companies selling products. 2.-Logo: The simpler the better, “Embed signals that distinguish it even if it in two. 3.-Slogan: The best use of one to three words. 4.-Package: Design one that holds identity, personality, and which alone can represent the brand. 5.-Product: Of no use to materialize the above points if the product is not good. If your interest is to build a lasting brand sells best. Business Coach Dhabi is Caesar. He teaches courses and seminars at companies and universities. Author of Trading Mastery course and the game table Emprendiendo. Cesar bogagames.com