The second response has been to gain an advantage, being more innovative and creative. We are living in a time when competition for survival in an economic sense, has reached global proportions. It is impossible to destroy or assimilate all the "enemies." Survival is no longer a question of having more force or power, but have greater creativity. The biggest challenge we now face in organizations is the creation of a culture that encourages higher levels of creativity, productivity and environmental responsibility. The answer to this challenge will be in the motivation and belief in this current situation. a It adds that there are companies around the world are beginning to recognize that their future is intimately linked to society even the world! Prosperity for all and environmental responsibility. The Caux Round Table, composed of European business leaders, Japanese and American, developed a set of commercial principles, known as the Caux principles. These principles focus on the importance of the overall business responsibility in reducing social and economic threats to world peace and stability.
The leaders of these companies believe that moral values are an important part of making business decisions that companies have an important role to play in improving the lives of its customers, employees and shareholders by sharing the wealth have created. Caux principles are founded on the ethical ideals of Kyosei and human dignity. Kyosei is a Japanese word meaning "spirit of cooperation." Encourages individuals and organizations to live and work together for the common good.