This must be one of the main questions related to marketing on the Internet. Nicholas Carr often addresses the matter in his writings. The problem is not only that most of people do this incorrectly, if not that when this question is answered either directly or by means of a guide, they also give incorrect answers. After all, no impacts on your site you can sell anything. The problem is not only that most of people do this incorrectly, if when this question is already answered either directly or through a guide, do not give incorrect answers also, which, if you’ve asked the question before, will consist in buying some sort of advertising or service that will solve all your problems of traffic. Although this seems the right way to start, really it goes completely against to obtain good results. One thing that I want to clarify you first is that your initial goal should not be to get impacts on your site, and get a massive amount of them should not be your priority. What you need is to attract ten or twenty thousand impacts in total, always, to your sites to make them successful. It is clear that this amount will increase as you progress through your resources of construction, and this is key here. Resources of construction that you can use again and again are the big 5: affiliates, your list, customers, long-term customers and strategic alliances. When you decide to buy advertising from engines of search, email newsletters, or any other, the problem is that if you’re not ready to boot with your 5 resources, you will have to start over and over again with your promotion from scratch everytime you launch another new product. This is exactly the reason that, no matter how many hits to get some marketers on their sites, never will win more than a couple of thousand dollars a month.