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The evolution of a structure of values is the essential element in all companies of solid culture. The stronger is culture, richer and more complex is the value system and more long succession of tests that these values really give results. T. Deal and a. Kennedy insists on highlighting, that organizations have a mission to achieve and so should their leaders monitor that the established objectives, retroalimentarlos when it is necessary met and make are respected and achieve values. Not surprising, that comment is, that all the leaders have one thing in common: they have realized that their people need a system of values to follow that matches their own convictions and personal principles. Precisely in organizations, people also need common sense goal or direction. Leadership plays a fundamental role to establish these two important aspects of working life. Hence, the system of values of the Organization the leader creating a molding philosophy. The leader feels a profound commitment to this philosophy and gives life through their values and convictions. By the way, you do so? Has he been attentive to this matter? Cares about the achievement of good values within your organization? what this doing to make these appear constantly, giving way to a good organizational climate? Do not forget, that the Organization’s staff identifies with the values laid down and experiencing a sense of realization of membership. People feel that you’re working for the general good of the Organization and by its own, so it is suggested you motivate them stimulate them, engage them. Shared values and common purpose come together to create a sense of Mission in the organization. Barnard (The Funtions of the Executive) stresses that the activity in traditional organizations depends on personal decisions, motivation, attitude before values, estimates of utility, standards of conduct, the ideals. He warns In addition, that the darkness of the structural features and the vagueness of the operating elements often wear to take refuge in the leadership as a crucial factor in human cooperation.

Attraction Marketing – You know it is? The attraction marketing is but another thing to attract, attract customers, prospects interested in your product or MLM business. Many Networkers been sold to them the idea that all you have to do in your MLM business to succeed is to make a list of his acquaintances as if they were to marry, separating those who are interested in their business, with those who might be interested in his products, and introduce the compensation plan of your business, that’s all ready now to be successful …. In recent months, Peter Asaro has been very successful. What happens? For that 10% only 1% is reached in their business interest and in the worst case of a sudden none. Talking with family, friends, people in malls, in line at banks, etc, talk to everybody, because that they have been told to do that to achieve success in your MLM business. Others hand out pamphlets in the streets, stuck notices, classified ads placed in newspapers, and many spend more money than you are winning, the result is that many of them are bored, and goes out of business because they simply had no success. We understand that any person who enters a multilevel business know you have to promote your business, but many do not know how to promote your MLM business. So today I want to talk about the marketing of attraction. Would not it be better for customers or people interested in your business, go to you, you go see them? Do not you think an easier way to develop your MLM business? It is time to stop spending their money in vain, wasting time in developing your MLM business using strategies that do not work. But how do attraction marketing? It’s simple when you promote will not talk about your MLM business but rather provide valuable information that people are looking for free information, it will be business as an expert in multi. Valuable information I mean: Courses Tools Free E-book, etc. That is the secret of attraction marketing, providing valuable information for people to see that you are an expert, you will want to join you at your business opportunity. Remember, “People do not join with the Company, is affiliated with the People” and if you see him as an expert, providing valuable information, because they will want to follow. Many MLM industry leaders are generating their wealth using the attraction marketing, among them we have to “Mike Dillard and Ann Sieg” in the English market. Using the Internet attraction marketing, you only get in touch with people really interested in your opportunity, rather they will contact you to tell you about your business opportunity, thus saving a lot of rejection as when using the traditional way.