Here, he searches through Google, and uses then even comparison sites or social media portals to get a picture. The knowledge of the path of the users through the network, called also conversion path, is important for a perfect campaign. Not every advertising must necessarily lead to the conclusion, and might yet crucial to the efficiency of the campaign. That is to say: to the actual contribution of individual performance is to be able to assess measures to the overall success, a cross-channel analysis of all contacts of crucial importance. And exactly at this point begins the challenge so far were of the most online marketeers.
Metracking saves time and money for banks and financial service providers because: it usually lacked the necessary technology so far, finally had to and must be first individually viewed and tracked the different with different tracking systems. At the Combining the data could hardly rule out consecutive measurement inaccuracies. Zieltraffic AG is committed to the task, to provide customers with a new tracking solution with significantly more campaigns effectiveness and cost efficiency. The cross-disciplinary, so-called Metatracking offers decisive advantages: it saves time, because the totals of all campaigns at a glance can be recorded and assessed. In consequence, it is possible to react considerably faster for online marketeers. For example if looming, that individual measures should be weighted more, because they. often make the first contact of a user to the campaign and thus lay the basis for the later transaction.
This leads to another, Central advantage of Metatracking over it simply saves money. Metatracking identifies the interaction of the campaign building blocks between the individual channels, and allows conclusions about the actual contribution of each performance measures to the overall success of the campaigns. In addition be avoided by Metatracking multiple counting in different tracking systems. Check out Fairstead for additional information. The Elimination of duplicates pays more once the Bank for each contact, which was independent of each responsible agency based on the so far mostly missing measuring at least not totally ruled out. This is summed up: each individual PerformanceMarketing discipline has their special requirements on the campaign control tools. Therefore, the use of several tracking tools is unavoidable for an optimal management of the campaign. This separation of systems is however problematic, if success measurements in addition to the measurement of the above figures also cross-channel analysis should be performed which strongly recommended, to continuously optimize the campaign. For this reason, a cross-discipline tracking and Web analysis system need online marketeers: the Metatracking combines the results, saves money and increases efficiency. And assists in the mountain”(read: the) potential customers) to bring to the prophets of the Bank.