Today, virtually all companies have an Internet presence, have their own website, but the number is drastically reduced if we ask how many of these made an active online marketing, which carry out marketing activities on the Web so planned and aimed at targets in line with the rest of the traditional marketing activities of the organization.
Among the wide range of online marketing activities that we can develop, are shown as the main number, which we will discuss later in this article, but we want to highlight the tremendous synergies that arise from the use of several of these tools in unison in our campaigns online marketing, and the constraints posed by a timely use of these shares, compared to develop a coordinated manner within an online marketing plan aimed at specific targets and measurable. Online Strategy To achieve success in the use of these actions, it is essential that they be rooted in the overall strategy of the organization and part of a coordinated plan should lead us to the objective pursued, either increase the visibility of our brand or product, the positioning of these, attracting new customers, the loyalty of existing ones, etc..
Not everything is sold online In addition we must consider that not all of our online marketing efforts must lead to a sale via the Internet, but the network is increasingly becoming a powerful tool for prescription purchases, which then consolidated through our traditional channels, either by phone, in the physical store, etc.. .