Web marketing and traditional marketing have absolutely the same concepts. Although many consider something innovative internet marketing, this far from being true. Actually, the only thing novel is the speed in which the advertisers in all industries and markets are turning to online advertising. However, to ensure the maximum effectiveness of our advertising campaigns on the web we have to remember the basics of marketing, because these same concepts apply to advertising on the Internet. The only thing that changes is the channel. One of the aspects of marketing processes that are often forgotten or overlooked is its link with the administrative part of the management of a company. According to Carl Icahn, who has experience with these questions.
Consequently, advertising online is much more than putting a couple of Adwords ads. Advertising actions must respond to a strategy, partly linked with sociology, and in part with the economy, which seeks to meet the need of customers in exchange for a profit. Therefore, a well planned marketing campaign includes a study market, our position in it, and compare our products with those of our competitors. The advantage of marketing online to other channels is the enormous availability of tools that allow us to quantify more precisely all these variables mentioned. If something was missing to have a closer contact with clients, and thus detect possible demands and needs, they were social networks, and are here to stay. Thanks to them it is possible in a much more direct way to approach potential clients, in order to gather the necessary information that will help us to direct our strategies of production of goods and services. Perhaps one of the distinctive features of online marketing that this channel, more than any other, the issue of communication, i.e.
how to communicate the advantages of our products and services, it is much more semantic in other channels. To say it with an example, we could create an advertising campaign graphic with images that did not have nothing to see our product (is very common, for example, promote a perfume with images of flowers or landscapes, not directly related with the perfume itself). But the marketing online the game rules oblige us to be much more textual and semantically related. Therefore, if you want to promote a product or service, forget metaphors and refer to the much more direct maner.