The word, if becomes symbol that is used of repeated form, to fix itself, to become ' ' knowledge. In the vision of Willian de Ockham, a truth does not exist, only the repetition that if fix, as if the said knowledge, was resulted of this repetition of words, a causal factor of this continusmo semitico. Said ' ' palavras' ' , they become action, they assume connotation of citizen in the conjunct that if form, significant and meaning, to the molds of Sausurre a posteriori. Ockham observes these words (citizens), composed of two classrooms: complete and incomplete. ' ' completas' ' , they would be the ones that do not ask for addition for its agreement, as it is the case of a substantive, promote the direction in itself. You say the word table, for example, and soon she comes to the mind that representation of the object, beyond the hermetismo contained in its contextual formalizao. Explicitando the air-tight direction, we can cite one another similar subtantivo that if applies to the direction of Ockham, as it is the case of the chair, that it could not be called table, therefore the cognitiva apprehension of the same one, of almost instantaneous form, will be introjetada in a contextualizao that structure semantically each one of ' ' citizens completos' ' mentioned. However, the variability, or lingustica dynamics, makes possible analogies that of associative form, create a strategy of contextualizar two distinct complete forms to apartir of a species of fenomenolgica contradiction, where can stand out the cited object correlating it its not-object, that is, to another fullword that would assume the performtico ideal of the first one. Thus, we have the case of the desconfortvel chair that stops standing out its disqualification, could be bought to a table. The second classroom of words, ' ' incompletas' ' , the ones are that need a predicate, amongst the examples that we could mention, the word history serve our intention, possessing abrangncia that could not be qualified in itself, needing a gregrio direction.