Marketing 2.0 – paradigm shift in marketing the Internet is an important means of expression for consumer power. Thus, around 80 percent of all travelers now find out before a posting to review sites on the Internet. Also at other service providers, interested parties focus increasingly on the there placed rankings and comments. Where what is cheapest, what you absolutely must have, what you should better keep their hands, spread the net like wildfire. If you have something to say, this is on the Web. The community like to listen – and immediately passes the found evidence in favor. Today, to ask his customers no longer a recommended address, but a good rating in the Internet.
Some providers have the online opinions but not even on the radar. So miss them also, that many potential customers are lost already before it comes to a first contact attempt. For example, only thirty percent of all hotel managers go regularly on the appropriate portals, to the most recent reviews of their homes in Experience to bring. The rest, it was just too much work. This resulted in an industry study of the market of CHD expert GmbH.
recommender the best recruiters are recommendations play an increasingly important role in purchasing decisions. 42 percent say so of all Germans across the industry, personal advice from friends and colleagues to exert a large or very large influence on their choice of product. 37 percent of the respondents rely on test reports on the Internet. The influence of other information and advertising is much lower for the part. Brochure advertising influences only 17 percent, TV and radio spots only eleven percent of consumers in their purchasing decision. This is a result of the online study, opinion leaders ‘, the defacto research & consulting GmbH in cooperation with the global market inside GmbH has carried out online representative.