Today your company is thriving, its sales volume the most that neither is great. Tomorrow does not bode ill, but fruitful work. The day after tomorrow is hidden from you. Maybe it will not be so happy, we would like. But competitors are not asleep, and it is unlikely they will give you the opportunity to stay long in a state of satisfaction. You can relax and quickly lose their accumulated over the years the position of the consumer market.
As is to protect your company from market volatility and attack your competitors? It may seem that there is no escape. But he is and his name is – a marketing strategy. The need for the marketing strategy of a company arises from the very first pages of the business plan and has not lost its relevance even in periods of stability and prosperity. Points of marketing strategy are: – The plans for the long-term stay firm in the market of goods and services – a study of consumer markets – long-term forecasts of markets – the correct positioning of the firms in the market – definition of competitive advantage and pricing policies. Marketing Strategy contains industry analysis, market potential and its assessment, a detailed analysis of both weak and strong points of the company and assessment of competing companies, marketing and marketing audit control environment within the company, an assessment impact on the firm environment, developing a marketing plan and analysis of relationships with partners and customers, track marketing activities, ways of improving already produced goods and the emergence of new.