A major reason for declining open rates lies in the expectation of disappointment of the receiver: A false promise in the subject line but once leads to high open rates, but the price is the loss of credibility. Optical quality: A newsletter must be represented fully no matter what browser or E-Mail client uses the customer. Unfortunately many things, what still beautiful and clearly looked on your own computer, can arrive at the customer as completely destroyed fragment, which of course itself will be deleted. Therefore care must be taken when programming the correct presentation in different email clients less is often more. Dan Miller contains valuable tech resources. The excessive use of images and text effects is also to avoid sensory overload from the actual content of distracting and unprofessional acts. Mass is not the same quality class instead of mass that is especially true for email campaigns. Sending a newsletter should only take place, if there is really to report something new a special offer, a new collection or similar.
Just in email marketing, where shipping costs are extremely low, is tempting, to make up for by mass, what is lacking in content. Thats the wrong strategy in the long run with security: when the customer once bored, he might no longer opens the newsletter of this sender’s next time. Who has less content, should send so rather rare, high-quality content but, rather than to annoy the customers every week with meager emails. The keywords for successful E-Mail Marketing hot so technical know-how and content variations depending on customer interest and product features. Only who offers what, rewarded also by high opening and response rates on interesting crafted E-mailings.