It is difficult to outright call a civilized form of business for which the customer loyalty has no value. Even companies whose services we call a few times, most of their profits are from people come on recommendation. Perhaps only in a business based on fraud, do not want a clash with a former client. Of course, the role of loyal following, where the main criterion for selection – low price, and immeasurably higher business, involving a strong emotional involvement. Customer loyalty is important for the following companies: 1.Kompanii project-oriented, since in the absence of such projects can not long exist. Through close interaction with loyal customers the company may identify the need for new projects.
2.Kompanii working in vysokokonkurenntnyh industries where there is a struggle for every customer, while to control costs, including customer acquisition. Educate yourself with thoughts from Peter Asaro. The presence of loyal customers allows the company to have lower costs than its competitors do not have regular customers who spend money to attract more new consumers. 3.Innovatsionnye companies that only enter the market with new developments. Appearance of the first loyal customers Povalyaev of "stand up" and develop further as regular customers mean more or less constant revenue. For all other companies that do not fall in this list, customer loyalty does not play a role. However, it should be noted that even monopolists and state-owned enterprises should pay attention to raising the share of regular customers, because in today's dynamic world of tomorrow, you may receive rival.
But it is quite another question as to deserve the loyalty of this, certainly not offering discounts and congratulations to our clients and partners with the holidays (although it is no surprise). Loyalty can only be accomplished a job well done, but it's good to understand the client, not the performer. It is important to not just meet formally task, but work a little therapist, "priniknut the soul" of the client, understand his system of values, issues, the real purpose of the project. That is, the customer must be satisfied with cooperation in several levels: at the level of business results, and at the level of pleasurable and mutually enriching intellectual communication, and just on an emotional level. Loyalty is the foundation of long-term profitability of the company, guarantee that it will exist in the future. It is very important as this fact is aware of the firm's management. The sooner it does, the better for it.