That you can not make money on the Internet is new. But it fails often already been to the idea, not later than the implementation. The goal is to reach new audiences, strengthen customer loyalty, increase brand awareness, to create an international presence, expand its market share, strengthen the company’s image and thus increase sales. An important part of Internet marketing is the home page and web design. Customers have certain expectations for a web design. At the top is the navigation (menu), clarity, creativity and wit, logical and structured design, faster construction, graphics and images, and an e-mail function. Once the site is online, you should also visitors to kummern.Wie reach users on a home page? 74% with search engines, 63% through referrals, 54% surfing on other sites through links in the print media 52%, 52% through links on other sites and 37% through links in the TV.
This statistic tells us that search engine optimization is an important component. One can on the Internet different ways to advertise for a website. For example, in search engines, engines, communities, partnerships, Payed placements and banner advertising. All options have their advantages and disadvantages and are accepted by your customers differently. Whether the advertising strikes, can be with different tools that can monitor analyze log files. Finally, an interesting example: The author Stephen King was to develop a website on which he sold his virtual book each page individually. He was able to increase its revenues by dramatically but got problems with publishing houses. The users pay a small fee for each page (good Example for micropayments).