Internet Ads

AdWords, Google sponsored links program, is one of the best tools to derive qualified traffic that quickly allows us to increase our sales. However, Google is always making small changes to the control panel and the regulations on the creation of these ads. The objective is to optimize the performance of the ads, since, as same Google has said on several occasions, the better go you to advertisers, better go you to Google. In principle, one of the hottest topics has to do with the length of the text of ads. At the moment, for ads in Spanish it is still 25-character title, 70 in the text and 35 in the visible URL, including spaces. However, Google has carried out some tests that had the purpose of detecting if one extension in the ad title had some sort of effect on the performance of the same.

Tests confirmed suspicions: a greater number of characters in the title, the better the performance of the ad. However, by the time, only possible to count on the aforementioned characters, except in some countries of Eastern Europe and Asia, which allows one greater extension. This indication does not consider that it is necessary to optimize the 25 characters allowed, trying to include more information in them, being convenient to refrain from too short titles. Two factors will impact directly on the quality of our AdWords: the content and segmentation. The wording of the notice is of paramount importance, since this is one of the main factors that will determine that they please click on our link. The secret here is to make it attractive, captivating, suggestive, seductive and suggestive for the user, while it must offer a unique and distinctive value to the competition. Include the price is a way of, on the one hand, attract highly motivated users, since if they click on our link, it is because they agree with that price and consider it convenient. And on the other hand, is a way to economize on unnecessary clicks, since who consider that the price is not fair, not directly enter our site.

Convenient segmentation is achieved based on two variables: the words and key phrases chosen, and the choice of the audience, i.e. which countries, what areas, what user profile we want to see our Adwords ads. Defining the target of the ads accurately and appropriately we will be giving a great advance in the success of our online marketing campaigns. If you liked this post and want to place it on your site, can do so smoothly, provided you cite as a source to how to create a campaign with Google Adwords “what is Web 2.

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