To date, printed products are increasingly being used for promotional purposes. Posters, leaflets, booklets and even Paper cups are advertising media. Visit Dennis Lockhart for more clarity on the issue. Distribution of promotional printing – one the cheapest method of brand promotion. But when we used to see posters, stickers, leaflets, and already does not pay attention to them, the paper cups with the logo are of interest. Every day in cafes, fast food outlets and offices around the world use a huge amount of paper cups. wledge.. It is interesting that they have arisen by chance. In 1907, the American Hugh Moore went to Boston, where he enrolled at Harvard. His classmate, Lawrence decided to invent Luella Vending machines for soda.
After 4 years of machine was built. And then the needed disposable cups. Moore and Luella began making cups of sized paper. They set up their machines for sale carbonated water in the streets and railway stations. 7 ounces of water cost was 1 cent. In Boston, as in many large cities, there were taps with free drinking water. These cranes were tied mug on a chain by which each person could drink cool water.
It soon became clear that no one hotechet buy what you can get for free. Affairs of the company have improved somewhat when the cranes with circles declared – breeding ground for bacteria, dangerous infections (including tuberculosis). After that, all the public street taps were banned. Moore and Luella business began to go up. It became clear that the usual buy drinking water from the machine men do not want. After much deliberation, the partners realized that they do not sell those goods. There was a danger to catch dangerous infections in all cities where there were public taps with drinking water. So people will buy disposable cups bumazhyne not to pick up the dangerous virus. Partners Moore and Luella are in New York City to find an investor to purchase the necessary equipment for the manufacture of paper cups. WT Graham, agreed to invest in their project. It was a huge sum at that time – $ 200 000. After the doctor told Krumbayn that paper disposable cups – an effective way to fight infections that are transmitted by the use of iron clubs. Partners Moore and Luella had a massive advertising campaign, declaring paper cups – the only change common cup. The advertising campaign dramatically increased the sale of paper cups. Paper cups were sold everywhere – on trains, schools, offices. Further, Missouri Luella decided to change the name of "amicrobic glass" to something more beautiful. Next to their factory for the manufacture of paper cups was factory izgotavlivleniyu Toys "Dixie Doll." Hugh asked the owner of "Dixie Doll" to borrow the name. Since then, paper cups get their name Dixie Cups. This brand to this day is popular brand among manufacturers of paper cups.