Without a doubt it is the objective of any company that wishes to sell and to occur to know an effective form. We talked about with this to be within the first positions when some user makes a search by certain words or expressions (what usually we call key words ). The part of the Marketing online that works on this positioning in finders calls Optimization Search Engine or CATHEDRAL. But How it is obtained? The answer to this question is clear: To work in everything what can make it possible. Following the quality of this work, the Web of its company will appear in those first positions of a stable and lasting way. But What makes possible that a Web is in the first positions? 1 To promote its page Web: In directories, vestibules, Webs of thematic related, etc. This requires that a person described and with criterion indexes her page Web of an efficient way, respecting her image and respecting the directives of quality of the finders and, by all means, that does not fall in the Spam or SPAMdexing.
This evidently it requires time, but the finders value these very positively links of quality. 2 To optimize its page Web under the directives of quality of the finders: All we know that Google, Yahoo and Bing are the three finders to consider, and are those that have a greater control on the contents that index, reason why its Web perfectly must be accessible, have all the elements that these require and not use incompatible technologies that can give problems. Example: Directives of quality of Google for Webmasters. 3 To update its page periodically Web: It is very important that the contents of their Web are original, of quality and that are updated once in a while. The finders value very positively that its Web is updated and shows the users contained new and updated with a correct densidad of key words. These three points are basically what differentiates pages Web from others, independent of the criterion of the finders. We are sincere is more efficient a Web than it is well programmed, readily accessible and clear, that it is very well indexed in all the directories and vestibules of the same thematic one to be found, and that the loyalty always offers new information to the users fortifying. Essential, truth?