THE scope of marketing environmental Carlos Mora Vanegas the planet Earth Day suffers from hecatombs that originate in against your environment, all this product of the interests of many, especially transnational companies that infringe on their environment at a social cost, sometimes irreparable, more when polluting the waters, the atmosphere, affects climatedevastate land, removed species of animals. In all this there is a determinant role of green marketing or environmental marketing, which can not be neglected by anyone, by Governments themselves, which must be the guarantors of non-pollution of the country that touches them to govern. The World Commission on environment and sustainable development (Brundtland Commission, 1897) has defined consumption sustainable use of goods and services that respond to basic needs in the present and provide a better quality of life, at the same time, minimizing the use of natural resources, toxic materials and emissions of waste and pollutants throughout the cycle of life, in such a way that cannot be they jeopardize the needs of future generations. Vera Badillo, about the relevance, importance of this topic gives us, the green marketing is only one of the tools that can contribute to sustainable development that we are still in time to get. It depends on us as consumers, and companies such as producers, ensure that these initiatives are successfully integrated into our daily lives. Of course this is possible if we receive information that we educate about the benefits you get as a society by having a sustainable progress and the consequences of not taking conscience and continue to ignore the urgency of solutions to this problem. Adds the fact that society is constantly evolving. The changes are due, among other factors, to the rapid growth of its population, the inevitable consequences of globalization, the adoption of technology as part of daily life and the emergence of new trends. e topic..