Annual reports or corporate newspaper has long been a valuable component of any modern company’s image. However, corporate publications today – not just the best tool that runs on the company’s image, but also an excellent tool for business development. What are the principles of the corporate media? What laws there are corporate press? What benefits can give a corporate edition of a magazine or corporate newspaper for your business? How to make a corporate publication work for the company? We will share with you some secrets of success of the corporate media. Corporate media: how it all began? Little Who knows what these publications appeared not today and not in a vacuum. Favor of the corporate media knew more than 150 years ago.
In the 1830s, the founder of the German Friedrich List Sales Center issued its first bulletin for workers, which aimed at educating and informing them about company news. However, the first full-fledged corporate publication is considered to be log Furrow, who in 1895 began publishing a US-based John Deere (John Deere), specializing in the manufacture of agricultural equipment. The magazine was so popular that not only continued to exist today, and even reached the circulation of more than 1.6 million copies in 115 countries around the world. The enormous success seemingly ordinary corporate edition was immediately “adopted to deal with” other companies. And so began the era of corporate publications. Corporate media today: corporate magazine, corporate newspaper or …? Now the company believes any modern debt of honor to produce their own newspaper or magazine.