To better differentiate the POS of other actions from Aplus Field Marketing understand that it is necessary to consider that: the POS function is to convey a persuasive message that appeals to people who are in the trade. Go to Army Chief of Staff for more information. It is not packaging or merchandising is the action of an advertiser that sells its products at the point of sale where you placed your POS material. In this sense, the material used by Commerce for signage products and qualities is not POS. The basic objectives of this action are: the attention of the public about the product, which is not always easy taking into account the conditions of the Act of purchase: haste, many products, each of them accompanied by commercial props, overwhelmed at times of saturation, etc. give information to the public to support the launch, as reminder advertising or to announce specials promotional type. Animate the point of sale, completing the decor and ambience of the trade. There are many carriers to transmit a message of POS. There are materials and adaptations already very worked to maximize the effect, some especially suitable for the exterior of the point of sale and others to fulfil their function in the interior of the store.
We highlight some of them: poster. Display, which comes to be a cartel with a bracket that allows self-sufficiency. Stop, panel seeking potential client to stand to see the information contained. Traditional or luminous Panel. Exhibitor or distributor of the product, which facilitates the scope of product or information by the purchaser. Animated material. Stand or information booth. Mobile, banners and other resources that they are suspended and move with the air. PLV sound or audiovisual, that allows to use own these media possibilities offering, for example, demonstrations of using the product. We must promote these actions in large surfaces with commercial promoters at the point of sale.